Loom adds Record for agents and Advanced controls, drops Variables
What happened
Between the Oct 7, 2026 and Oct 8, 2026 captures of Loom's pricing page, Pulse recorded one change: Added 'Record for agents' (Business + AI, Enterprise) and 'Advanced controls' (all plans); removed 'Variables' AI feature. Prices unchanged. Pulse files it as a product change (feature added) with an upward direction. The current page lists Business at $15 and Business + AI at $20.
It lands 96 days after Loom's previous change, "Loom: Enterprise plan adds EBA Compliance & downloadable insights" (Jul 3, 2026). Before that Pulse recorded "Loom expands AI features to lower-tier plans" (Jun 15, 2026), "Loom Opens Admin Insights to Business + AI Plan Users" (Apr 27, 2026) and "Loom quietly drops Priority from Support label in plan comparison" (Apr 13, 2026). Loom has been tracked since 2023-11-14.
In the same window Wistia, Vimeo and Adobe also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Business + AI, Enterprise · FeatureRemoved
Before'Variables' AI feature
AfterNo 'Variables' AI feature
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Business + AI, Enterprise | Feature | 'Variables' AI feature | No 'Variables' AI feature | Removed |
Values as written on Loom's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Loom's pricing page (loom.com) from Oct 7, 2026 and Oct 8, 2026; the change is marked near the top of the page, where the 'Variables' AI feature no longer appears.
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The two full-page captures with this change marked up are free with an account.
Loom, pricing history
Full history- Oct 8, 2026improvedLoom adds Record for agents and Advanced controls, drops Variables · this change
- Jul 3, 2026improvedLoom: Enterprise plan adds EBA Compliance & downloadable insights
- Jun 15, 2026improvedLoom expands AI features to lower-tier plans
- Apr 27, 2026improvedLoom Opens Admin Insights to Business + AI Plan Users
- Apr 13, 2026packagingLoom quietly drops Priority from Support label in plan comparison
- Week 5, 2026packagingLoom Drops Auto Tasks from AI Plan Comparison, Tightens Education Discount
- Q2 2025improvedLoom Introduces Live Rewind Editing Feature for Business+ AI and Enterprise Plans
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changes- WistiaJul 20Wistia shifts Business plan storage cap from fixed 250 GB to open-ended
- WistiaOct 19Wistia adds AI credits to every plan, renames Automation Suite to Signals
- VimeoJul 4Vimeo: tax now itemized separately on Starter/Standard/Advanced
- AdobeJul 3Adobe Creativecloud CC: added Firefly Pro Plus + Acrobat Express, cut Stock AI Studio price + 2 more
- WistiaMay 12Wistia rebrands enterprise support role to Customer Success Manager
Questions about this change
Did Loom raise prices in October 2026?
No list-price increase was recorded between Oct 7, 2026 and Oct 8, 2026. The change Pulse detected was a product change: feature added.
What changed on Loom's pricing page between Oct 7, 2026 and Oct 8, 2026?
Business + AI, Enterprise feature: 'Variables' AI feature → No 'Variables' AI feature, removed. Pulse compared the captures it took on Oct 7, 2026 and Oct 8, 2026; the before/after table above lists each item as written on the page.
How often does Loom change its pricing?
Pulse recorded 0 other pricing-page changes for Loom in the 90 days before this one; the previous change was "Loom: Enterprise plan adds EBA Compliance & downloadable insights" on Jul 3, 2026; Loom has been tracked since 2023-11-14.