Loom expands AI features to lower-tier plans
What happened
Between the Jun 8, 2026 and Jun 15, 2026 captures of Loom's pricing page, Pulse recorded one change: Loom AI features democratized to lower tiers: Auto Titles expanded to all 4 plans (was Business+AI/Enterprise only); Auto CTA expanded to Business plan (was Business+AI/Enterprise only); Auto-titles & summaries renamed to Auto-summaries in feature list. Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Oct 8, 2026) lists Business at $15 and Business + AI at $20.
It lands 49 days after Loom's previous change, "Loom Opens Admin Insights to Business + AI Plan Users" (Apr 27, 2026). Before that Pulse recorded "Loom quietly drops Priority from Support label in plan comparison" (Apr 13, 2026). Loom has been tracked since 2023-11-14.
In the same window Wistia, Adobe and Vidyard also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Business, Enterprise · FeatureRenamedAuto-titles & summariesAuto-summaries
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Business, Enterprise | Feature | Auto-titles & summaries | Auto-summaries | Renamed |
Values as written on Loom's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Loom's pricing page (loom.com) from Jun 8, 2026 and Jun 15, 2026; the change is marked near the top of the page, where "Auto-titles & summaries" becomes "Auto-summaries".
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Loom, the last 90 days
Full history- Oct 8, 2026improvedLoom adds Record for agents and Advanced controls, drops Variables
- Jul 3, 2026improvedLoom: Enterprise plan adds EBA Compliance & downloadable insights
- Jun 15, 2026improvedLoom expands AI features to lower-tier plans · this change
- Apr 27, 2026improvedLoom Opens Admin Insights to Business + AI Plan Users
- Apr 13, 2026packagingLoom quietly drops Priority from Support label in plan comparison
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changesQuestions about this change
Did Loom raise prices in June 2026?
No list-price increase was recorded between Jun 8, 2026 and Jun 15, 2026. The change Pulse detected was a product change: feature change.
What changed on Loom's pricing page between Jun 8, 2026 and Jun 15, 2026?
Business, Enterprise feature: Auto-titles & summaries → Auto-summaries, renamed. Pulse compared the captures it took on Jun 8, 2026 and Jun 15, 2026; the before/after table above lists each item as written on the page.
How often does Loom change its pricing?
Pulse recorded 2 other pricing-page changes for Loom in the 90 days before this one; the previous change was "Loom Opens Admin Insights to Business + AI Plan Users" on Apr 27, 2026; Loom has been tracked since 2023-11-14.