Pricing change·Oct 1 → Jan 1, 2025·Q4 2024·Collaboration & Productivity

Loom Introduces Business + AI Plan at $20/user/mo, Bundling Premium AI Features Amid Price Increase for Business Plan

LoomPricingPrice increaseFeature addedNew planFeature changeMetric changeFeature removedAdd-on removed

What changed

Price increase

Business plan increased from $12.50/Creator/mo to $15.00/user/mo (20% increase)

Feature added

Variables (BETA) feature added to Business, Business + AI, and Enterprise plans

New plan

Business + AI plan introduced at $20.00/user/mo with bundled AI features (Auto-titles, summaries, chapters, filler word removal, silence removal, AI workflows, edit by transcript)

Feature change

Edit by transcript moved from Business plan to Business + AI plan (premium-ization)

Metric change

Business plan pricing terminology changed from '/Creator/mo' to '/user/mo'

Feature removed

Live Rewind feature removed from Business plan (was marked NEW in 2024Q4, discontinued in 2025Q1)

Add-on removed

Loom AI add-on ($4/creator/month) discontinued - AI features now bundled into Business + AI plan

Before and after

Oct 1, 2024 vs Jan 1, 2025

Pulse.

100%

Change 1 of 7 · price increased

Business plan increased from $12.50/Creator/mo to $15.00/user/mo (20% increase)

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Q3 2024 · Loom Democratizes Video Editing with 'Trim & Stitch' Feature Now Available on Starter Plan Loom Introduces Unlimited Meeting Recording Length Across All Tiers, Enhancing Accessibility for Users · Q1 2025

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