Loom Introduces Business + AI Plan at $20/user/mo, Bundling Premium AI Features Amid Price Increase for Business Plan
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Loom's pricing page, Pulse recorded 7 changes: Business plan increased from $12.50/Creator/mo to $15.00/user/mo (20% increase); Variables (BETA) feature added to Business, Business + AI, and Enterprise plans; Business + AI plan introduced at $20.00/user/mo with bundled AI features (Auto-titles, summaries, chapters, filler word removal, silence removal, AI workflows, edit by transcript); Edit by transcript moved from Business plan to Business + AI plan (premium-ization); Business plan pricing terminology changed from '/Creator/mo' to '/user/mo'; Live Rewind feature removed from Business plan (was marked NEW in 2024Q4, discontinued in 2025Q1); Loom AI add-on ($4/creator/month) discontinued - AI features now bundled into Business + AI plan. Pulse files it as a pricing change (price increase, feature added, new plan, feature change, metric change, feature removed, add-on removed) with an upward direction. Pulse's latest capture (Oct 8, 2026) lists Business at $15 and Business + AI at $20.
Loom's previous recorded change was "Loom Democratizes Video Editing with 'Trim & Stitch' Feature Now Available on Starter Plan" (Q3 2024). Loom has been tracked since 2023-11-14.
In the same window Adobe also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Business · Price—$12.50/Creator/mo$15.00/user/mo
- Business + AI, Enterprise · FeatureFeature added
Variables (BETA) feature added to Business, Business + AI, and Enterprise plans
- Business + AI · PlanAddedNot listedBusiness + AI plan
- Business + AI · FeatureChangedBusiness planBusiness + AI plan
- Business · Pricing modelReworded/Creator/mo/user/mo
- Business · FeatureRemovedLive Rewind featureNo Live Rewind feature
- Business + AI · Add-onRemoved
Before- AI features now bundled into Business + AI plan
AfterNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Business | Price | $12.50/Creator/mo | $15.00/user/mo | — |
| Business + AI, Enterprise | Feature | Variables (BETA) feature added to Business, Business + AI, and Enterprise plans | Feature added | |
| Business + AI | Plan | Not listed | Business + AI plan | Added |
| Business + AI | Feature | Business plan | Business + AI plan | Changed |
| Business | Pricing model | /Creator/mo | /user/mo | Reworded |
| Business | Feature | Live Rewind feature | No Live Rewind feature | Removed |
| Business + AI | Add-on | - AI features now bundled into Business + AI plan | Not listed | Removed |
Values as written on Loom's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Loom's pricing page (loom.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where business price reads $12.50/Creator/mo and then $15.00/user/mo.
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The two full-page captures with this change marked up are free with an account.
Loom, the last 90 days
Full history- Week 5, 2026packagingLoom Drops Auto Tasks from AI Plan Comparison, Tightens Education Discount
- Q2 2025improvedLoom Introduces Live Rewind Editing Feature for Business+ AI and Enterprise Plans
- Q1 2025improvedLoom Introduces Unlimited Meeting Recording Length Across All Tiers, Enhancing Accessibility for Users
- Q4 2024increaseLoom Introduces Business + AI Plan at $20/user/mo, Bundling Premium AI Features Amid Price Increase for Business Plan · this change
- Q3 2024packagingLoom Democratizes Video Editing with 'Trim & Stitch' Feature Now Available on Starter Plan
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changes- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
- AdobeJan 10Adobe Creativecloud Removes Early Access Discount for Firefly Plans, Signaling Significant Pricing Strategy Shift
- AdobeJan 10Adobe Creativecloud Introduces Acrobat Studio Plan at $24.99/mo, Bundling AI Tools with Adobe Express Premium
- AdobeJan 10Adobe Creativecloud Reverts Creative Cloud All Apps Pricing from $29.98/mo to $59.99/mo After Ending 50% Black Friday Discount
Questions about this change
Did Loom raise prices in January 2025?
Yes. Pulse captured Loom's pricing page on Oct 1, 2024 and again on Jan 1, 2025 and recorded 1 price increase: Business: $12.50/Creator/mo → $15.00/user/mo.
What changed on Loom's pricing page between Oct 1, 2024 and Jan 1, 2025?
Business price: $12.50/Creator/mo → $15.00/user/mo; Variables (BETA) feature added to Business, Business + AI, and Enterprise plans; Business + AI plan: Not listed → Business + AI plan, added; Business + AI feature: Business plan → Business + AI plan, changed; Business pricing model: /Creator/mo → /user/mo, reworded; Business feature: Live Rewind feature → No Live Rewind feature, removed; Business + AI add-on: - AI features now bundled into Business + AI plan → Not listed, removed. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Loom change its pricing?
Pulse recorded 1 other pricing-page change for Loom in the 90 days before this one; the previous change was "Loom Democratizes Video Editing with 'Trim & Stitch' Feature Now Available on Starter Plan" in Q3 2024; Loom has been tracked since 2023-11-14.