Loom Drops Auto Tasks from AI Plan Comparison, Tightens Education Discount
What happened
Between the Jan 19, 2026 and Jan 27, 2026 captures of Loom's pricing page, Pulse recorded one change: Education plan callout updated: audience expanded from 'teacher' to 'student or teacher' and offering reframed from 'free Loom for Education plan' to 'discounted plan'. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 8, 2026) lists Business at $15 and Business + AI at $20.
Loom's previous recorded change was "Loom Introduces Live Rewind Editing Feature for Business+ AI and Enterprise Plans" (Q2 2025). Before that Pulse recorded "Loom Introduces Unlimited Meeting Recording Length Across All Tiers, Enhancing Accessibility for Users" (Q1 2025), "Loom Introduces Business + AI Plan at $20/user/mo, Bundling Premium AI Features Amid Price Increase for Business Plan" (Q4 2024) and "Loom Democratizes Video Editing with 'Trim & Stitch' Feature Now Available on Starter Plan" (Q3 2024). Loom has been tracked since 2023-11-14.
In the same window Adobe and Vidyard also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Education · PositioningRewordedteacherstudent or teacher
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Education | Positioning | teacher | student or teacher | Reworded |
Values as written on Loom's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Loom's pricing page (loom.com) from Jan 19, 2026 and Jan 27, 2026; the change is marked in the lower part of the page, where "teacher" becomes "student or teacher".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Loom, pricing history
Full history- Jun 15, 2026improvedLoom expands AI features to lower-tier plans
- Apr 27, 2026improvedLoom Opens Admin Insights to Business + AI Plan Users
- Apr 13, 2026packagingLoom quietly drops Priority from Support label in plan comparison
- Week 5, 2026packagingLoom Drops Auto Tasks from AI Plan Comparison, Tightens Education Discount · this change
- Q2 2025improvedLoom Introduces Live Rewind Editing Feature for Business+ AI and Enterprise Plans
- Q1 2025improvedLoom Introduces Unlimited Meeting Recording Length Across All Tiers, Enhancing Accessibility for Users
- Q4 2024increaseLoom Introduces Business + AI Plan at $20/user/mo, Bundling Premium AI Features Amid Price Increase for Business Plan
- Q3 2024packagingLoom Democratizes Video Editing with 'Trim & Stitch' Feature Now Available on Starter Plan
- Q2 2024improvedLoom Introduces Live Rewind Feature for Business and Enterprise Plans, Enhancing User Experience
- Q1 2024improvedLoom Introduces Game-Changing Edit by Transcript Feature for Business Plan
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changes- AdobeApr 17Adobe Creativecloud Stock price dropped from $39.99 to $29.99, removes AI edits.
- VidyardApr 7Vidyard Cuts Free Plan Video Limit From 15 to 5 Per Month
- AdobeApr 11Adobe Creativecloud hikes Stock 33% to $39.99 adding AI-powered edits
- VidyardApr 7Vidyard Opens Video Agent Access to Free Plan Users
- AdobeApr 5Adobe Creativecloud ends 40% promo, clarifies Firefly AI tier structure
Questions about this change
Did Loom raise prices in January 2026?
No list-price increase was recorded between Jan 19, 2026 and Jan 27, 2026. The change Pulse detected was a product change: positioning.
What changed on Loom's pricing page between Jan 19, 2026 and Jan 27, 2026?
Education positioning: teacher → student or teacher, reworded. Pulse compared the captures it took on Jan 19, 2026 and Jan 27, 2026; the before/after table above lists each item as written on the page.
How often does Loom change its pricing?
Pulse recorded 0 other pricing-page changes for Loom in the 90 days before this one; the previous change was "Loom Introduces Live Rewind Editing Feature for Business+ AI and Enterprise Plans" in Q2 2025; Loom has been tracked since 2023-11-14.