Loom Business Plan Price Increased by 56% to $12.50/Creator/Month Amid New AI Add-On Launch
What happened
Between the Apr 15, 2023 and Nov 14, 2023 captures of Loom's pricing page, Pulse recorded 2 changes: Loom AI add-on introduced at $4/creator/month (annually) with auto titles, auto summaries, auto chapters, auto tasks, filler word removal, and silence removal; Business plan increased from $8.00 USD/Creator/mo to $12.50 USD/Creator/mo (56% increase, annually billed). Pulse files it as a pricing change (new add-on, price increase) with an upward direction. Pulse's latest capture (Oct 8, 2026) lists Business at $15 and Business + AI at $20.
This is the first pricing-page change Pulse has recorded for Loom. Loom has been tracked since 2023-11-14.
In the same window Adobe also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Add-onAddedNo Loom AI add-onLoom AI add-on
- Business · PriceChanged$8.00 USD/Creator/mo$12.50 USD/Creator/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Add-on | No Loom AI add-on | Loom AI add-on | Added |
| Business | Price | $8.00 USD/Creator/mo | $12.50 USD/Creator/mo | Changed |
Values as written on Loom's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Loom's pricing page (loom.com) from Apr 15, 2023 and Nov 14, 2023; the change is marked near the top of the page, where "$8.00 USD/Creator/mo" becomes "$12.50 USD/Creator/mo".
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The two full-page captures with this change marked up are free with an account.
Loom, pricing history
Full history- Q3 2024packagingLoom Democratizes Video Editing with 'Trim & Stitch' Feature Now Available on Starter Plan
- Q2 2024improvedLoom Introduces Live Rewind Feature for Business and Enterprise Plans, Enhancing User Experience
- Q1 2024improvedLoom Introduces Game-Changing Edit by Transcript Feature for Business Plan
- Q3 2023packagingLoom Business Plan Price Increased by 56% to $12.50/Creator/Month Amid New AI Add-On Launch · this change
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changes- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
- AdobeJan 10Adobe Creativecloud Removes Early Access Discount for Firefly Plans, Signaling Significant Pricing Strategy Shift
- AdobeJan 10Adobe Creativecloud Introduces Acrobat Studio Plan at $24.99/mo, Bundling AI Tools with Adobe Express Premium
- AdobeJan 10Adobe Creativecloud Reverts Creative Cloud All Apps Pricing from $29.98/mo to $59.99/mo After Ending 50% Black Friday Discount
Questions about this change
Did Loom raise prices in November 2023?
Yes. Pulse captured Loom's pricing page on Apr 15, 2023 and again on Nov 14, 2023 and recorded 1 price increase: Business: $8.00 USD/Creator/mo → $12.50 USD/Creator/mo (changed).
What changed on Loom's pricing page between Apr 15, 2023 and Nov 14, 2023?
Add-on: No Loom AI add-on → Loom AI add-on, added; Business price: $8.00 USD/Creator/mo → $12.50 USD/Creator/mo, changed. Pulse compared the captures it took on Apr 15, 2023 and Nov 14, 2023; the before/after table above lists each item as written on the page.
How often does Loom change its pricing?
Pulse recorded 0 other pricing-page changes for Loom in the 90 days before this one; Loom has been tracked since 2023-11-14.