Loom quietly drops Priority from Support label in plan comparison
What happened
Between the Apr 6, 2026 and Apr 13, 2026 captures of Loom's pricing page, Pulse recorded one change: Comparison table support feature row label renamed from 'Priority support' to 'Support'. Individual plan cards still display 'Priority support' in the feature bullet lists. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 8, 2026) lists Business at $15 and Business + AI at $20.
Loom's previous recorded change was "Loom Drops Auto Tasks from AI Plan Comparison, Tightens Education Discount" (Week 5, 2026). Loom has been tracked since 2023-11-14.
In the same window Adobe, Vidyard and Wistia also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Support'. Individual · PositioningRewordedPriority supportSupport
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Support'. Individual | Positioning | Priority support | Support | Reworded |
Values as written on Loom's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Loom's pricing page (loom.com) from Apr 6, 2026 and Apr 13, 2026; the change is marked around the middle of the page, where "Priority support" becomes "Support".
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Loom, the last 90 days
Full history- Jul 3, 2026improvedLoom: Enterprise plan adds EBA Compliance & downloadable insights
- Jun 15, 2026improvedLoom expands AI features to lower-tier plans
- Apr 27, 2026improvedLoom Opens Admin Insights to Business + AI Plan Users
- Apr 13, 2026packagingLoom quietly drops Priority from Support label in plan comparison · this change
- Week 5, 2026packagingLoom Drops Auto Tasks from AI Plan Comparison, Tightens Education Discount
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changesQuestions about this change
Did Loom raise prices in April 2026?
No list-price increase was recorded between Apr 6, 2026 and Apr 13, 2026. The change Pulse detected was a product change: positioning.
What changed on Loom's pricing page between Apr 6, 2026 and Apr 13, 2026?
Support'. Individual positioning: Priority support → Support, reworded. Pulse compared the captures it took on Apr 6, 2026 and Apr 13, 2026; the before/after table above lists each item as written on the page.
How often does Loom change its pricing?
Pulse recorded 1 other pricing-page change for Loom in the 90 days before this one; the previous change was "Loom Drops Auto Tasks from AI Plan Comparison, Tightens Education Discount" in Week 5, 2026; Loom has been tracked since 2023-11-14.