Intercom: Essential plan's 35% new-customer promo ended
What happened
Between the Aug 24, 2026 and Aug 31, 2026 captures of Intercom's pricing page, Pulse recorded one change: Essential plan's 'New customer offer: Save 35%' promo removed; seat price reverted from discounted $19/seat/mo to standard $29/seat/mo. In detail: Essential plan's 'New customer offer: Save 35% on Essential plan' promo was removed; the seat price reverted from the discounted $19/seat/mo back to the standard $29/seat/mo. Pulse files it as a pricing change (discount removed) with a neutral direction. Pulse's latest capture (Oct 21, 2026) lists Essential at $19, Advanced at $85, Expert at $132, Fin AI Agent (Standalone) at $0.99 per Fin outcome and Copilot at $29.
It lands 84 days after Intercom's previous change, "Intercom deepens Early Stage discount to 93% off, adds free Fin year" (Jun 8, 2026). Intercom has been tracked since 2023-11-14.
In the same window HubSpot, LiveChat, Drift and Zendesk also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Essential · DiscountChanged
Beforethe discounted $19/seat/mo back
Afterthe standard $29/seat/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Essential | Discount | the discounted $19/seat/mo back | the standard $29/seat/mo | Changed |
Values as written on Intercom's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Intercom's pricing page (intercom.com) from Aug 24, 2026 and Aug 31, 2026; the change is marked near the top of the page, where "the discounted $19/seat/mo back" becomes "the standard $29/seat/mo".
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The two full-page captures with this change marked up are free with an account.
Intercom, the last 90 days
Full history- Sep 28, 2026decreaseIntercom slashes Essential plan seat price 34%, from $29 to $19
- Sep 19, 2026improvedIntercom rebrands Essential automation as Fin, adds Fin external actions
- Sep 18, 2026improvedIntercom strips Fin AI from Essential, reframes standalone agent plan
- Aug 31, 2026packagingIntercom: Essential plan's 35% new-customer promo ended · this change
- Jun 8, 2026packagingIntercom deepens Early Stage discount to 93% off, adds free Fin year
Across CRM in the same window
All CRM changes- HubSpotAug 31HubSpot Service Starter: Starter plan renamed to Starter Customer Platform
- LiveChatJul 13LiveChat swaps Key Account Manager for Product Expert support tier
- DriftJul 2Salesloft (drift): Account agents + Forecast add-ons section removed
- ZendeskJul 2Zendesk: Contact Center add-on price increase ($50→$83)
Questions about this change
Did Intercom raise prices in August 2026?
No list-price increase was recorded between Aug 24, 2026 and Aug 31, 2026. The change Pulse detected was a pricing change: discount removed.
What changed on Intercom's pricing page between Aug 24, 2026 and Aug 31, 2026?
Essential discount: the discounted $19/seat/mo back → the standard $29/seat/mo, changed. Pulse compared the captures it took on Aug 24, 2026 and Aug 31, 2026; the before/after table above lists each item as written on the page.
How often does Intercom change its pricing?
Pulse recorded 1 other pricing-page change for Intercom in the 90 days before this one; the previous change was "Intercom deepens Early Stage discount to 93% off, adds free Fin year" on Jun 8, 2026; Intercom has been tracked since 2023-11-14.