Help Scout elevates free plan to hero status alongside paid tiers
What happened
Between the Feb 28, 2026 and Mar 2, 2026 captures of Help Scout's pricing page, Pulse recorded one change: Free plan ($0) promoted from a footnote reference to a full hero plan card, now displayed as the first plan alongside Standard, Plus, and Pro with explicit feature list. Pulse files it as a packaging change (freemium change) with a neutral direction. Pulse's latest capture (Aug 10, 2026) lists Standard at $25, Plus at $45, Pro at $75, Additional Docs Site at $20 and Additional Inbox at $10.
This is the first pricing-page change Pulse has recorded for Help Scout. Help Scout has been tracked since 2026-02-28.
In the same window Zendesk and Intercom also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Standard, Plus, Pro · Free tierChangeda footnote referencea full hero plan card
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Standard, Plus, Pro | Free tier | a footnote reference | a full hero plan card | Changed |
Values as written on Help Scout's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Help Scout's pricing page (www.helpscout.com) from Feb 28, 2026 and Mar 2, 2026; the change is marked near the top of the page, where "a footnote reference" becomes "a full hero plan card".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Help Scout, pricing history
Full history- Apr 13, 2026improvedHelp Scout Rolls Out SLA Policies Across All Paid Plans
- Mar 16, 2026packagingHelp Scout removes Free plan from main pricing, adds pre-paid AI discounts
- Mar 10, 2026improvedHelp Scout Adds WhatsApp Messaging Starting From Plus Plan
- Week 10, 2026packagingHelp Scout elevates free plan to hero status alongside paid tiers · this change
Across CRM in the same window
All CRM changes- ZendeskApr 18Zendesk launches Forethought AI agents integration on pricing page
- IntercomApr 3Intercom Launches $99/mo Pro Add-On for AI Conversation Analytics
- ZendeskApr 13Zendesk reveals annual pricing discounts across all Suite tiers
- IntercomMar 17Intercom Launches $99/mo AI Analytics Add-On, Rebrands Fin Pricing Metric
- IntercomJan 21Intercom Increases Phone Service Minimum Pricing by 243%, Now Starting at $0.012 per Minute
Questions about this change
Did Help Scout raise prices in March 2026?
No list-price increase was recorded between Feb 28, 2026 and Mar 2, 2026. The change Pulse detected was a packaging change: freemium change.
What changed on Help Scout's pricing page between Feb 28, 2026 and Mar 2, 2026?
Standard, Plus, Pro free tier: a footnote reference → a full hero plan card, changed. Pulse compared the captures it took on Feb 28, 2026 and Mar 2, 2026; the before/after table above lists each item as written on the page.
How often does Help Scout change its pricing?
Pulse recorded 0 other pricing-page changes for Help Scout in the 90 days before this one; Help Scout has been tracked since 2026-02-28.