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ZendeskPackaging change · Positioning · Package change · Apr 6 → Apr 13, 2026

Zendesk reveals annual pricing discounts across all Suite tiers

Verified Apr 13, 2026Sales & Customer Relationship Management (CRM)Direction: neutral
The change'with macros' — removed.
Before · Apr 6'with macros'
After · Apr 13No 'with macros'
removed
2 changes2 capturesApr 6, 2026 → Apr 13, 2026

What happened

Between the Apr 6, 2026 and Apr 13, 2026 captures of Zendesk's pricing page, Pulse recorded 2 changes: Suite Team plan relabeled 'Phone support' as 'Telephony'; Support Team plan removed 'with macros' from pre-written responses label and dropped 'Customizable' from automations feature; Annual subscription pricing row added to the feature comparison table, showing annual prices ($19/$55/$115/$169) alongside the existing monthly prices ($25/$69/$149/$219). Pulse files it as a packaging change (positioning, package change) with a neutral direction. Pulse's latest capture (Jun 29, 2026) lists Support Team at $19, Suite Team (Employee Service) at $29, Suite Team at $55, Suite Growth (Employee Service) at $59 and Suite Growth at $89.

Zendesk's previous recorded change was "Zendesk launches Forethought AI agents integration on pricing page" (Apr 18, 2026). Zendesk has been tracked since 2026-02-20.

In the same window Salesforce, HubSpot, Zoho, Microsoft and Intercom also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • Suite Team, Support Team · PositioningRemoved
    'with macros'No 'with macros'
  • Annual · PackagingAdded

    BeforeNot listed

    AfterAnnual subscription pricing row

Values as written on Zendesk's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Zendesk's pricing page (www.zendesk.com) from Apr 6, 2026 and Apr 13, 2026; the change is marked near the top of the page, where the 'with macros' no longer appears.

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The two full-page captures with this change marked up are free with an account.

Zendesk, the last 90 days

Full history
  1. Jul 2, 2026increaseZendesk: Contact Center add-on price increase ($50→$83)
  2. May 26, 2026packagingSuite Enterprise renamed to Suite Enterprise + Copilot, with Copilot now bundled into the plan. P...
  3. Apr 13, 2026packagingZendesk reveals annual pricing discounts across all Suite tiers · this change
  4. Apr 18, 2026improvedZendesk launches Forethought AI agents integration on pricing page

Across CRM in the same window

All CRM changes
  1. SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
  2. HubSpotApr 14HubSpot Marketing Enterprise refreshes plan taglines with audience-focused copy
  3. ZohoApr 13Zoho Peopleplus drops 10% savings claim for vague Save more! label
  4. MicrosoftApr 7Microsoft Copilot softens AI usage promises, tightens renewal terms
  5. IntercomApr 3Intercom Launches $99/mo Pro Add-On for AI Conversation Analytics

Questions about this change

Did Zendesk raise prices in April 2026?

No list-price increase was recorded between Apr 6, 2026 and Apr 13, 2026. The change Pulse detected was a packaging change: positioning, package change.

What changed on Zendesk's pricing page between Apr 6, 2026 and Apr 13, 2026?

Suite Team, Support Team positioning: 'with macros' → No 'with macros', removed; Annual packaging: Not listed → Annual subscription pricing row, added. Pulse compared the captures it took on Apr 6, 2026 and Apr 13, 2026; the before/after table above lists each item as written on the page.

How often does Zendesk change its pricing?

Pulse recorded 0 other pricing-page changes for Zendesk in the 90 days before this one; the previous change was "Zendesk launches Forethought AI agents integration on pricing page" on Apr 18, 2026; Zendesk has been tracked since 2026-02-20.