Format offers SaaS solutions for creative professionals with various features including website building, image storage, mobile app, and customer support.
Pricing Change History
12 changesLimited-time 50% off annual Pro/Pro Plus promo (PROINTRO/PROPLUSINTRO) extended: redemption deadline moved from September 30, 2026 to October 31, 2026.
Annual-plan promotional discount redemption deadline in the footer terms moved from August 31, 2026 to July 31, 2026, shortening the window to redeem the Save-up-to-50% offer with codes PROINTRO/PROPLUSINTRO.
Promotional 50% off annual plans deadline extended from April 30 2026 to May 31 2026 (Pro and Pro Plus plans, codes PROINTRO / PROPLUSINTRO).
Limited-time 50% off promotional offer deadline extended from March 31 2026 to April 30 2026. Discount applies to new Pro and Pro Plus annual plans with codes PROINTRO and PROPLUSINTRO.
Promotional offer deadline extended from January 31, 2026 to February 28, 2026. The 50% off annual plan promotion (codes PROINTRO/PROPLUSINTRO) remains otherwise unchanged.
Professional Branded Email add-on price increased from $72/year to $100/year across all plans (Basic, Pro, Pro Plus). Represents a ~39% price increase for this optional email add-on.
Promotional discount structure changed: previous offer had specific percentages (20% BASICANNUAL, 38% PROANNUAL, 50% PROPLUSANNUAL) replaced with unified '50% or more off' messaging with new codes (PROINTRO, PROPLUSINTRO) for Pro and Pro Plus plans only
Free custom domain benefit limited to first year only (previously unlimited)
Basic plan promotional price increased from $5/mo to $8/mo (60% increase) on annual billing Pro plan promotional price increased from $8/mo to $10/mo (25% increase) on annual billing
Research Format's pricing with the Pulse Agent
Ask anything about Format's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Basic | $10 /mobilled annually · $14 billed monthly |
| |
| Pro | $12 /mobilled annually · $24 billed monthly |
Plan discounts
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| Pro Plus | $15 /mobilled annually · $36 billed monthly |
Plan discounts
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Company Facts
How Format compares with its peers
| Company | Entry price | Last change |
|---|---|---|
F Figma | $5 /collab seat/mo, billed annually | Oct 29, 2026 |
A Adobe | $4.99 /mo, billed annually | Jul 3, 2026 |
S Sketch | $10 /seat/mo, billed annually | Jul 4, 2026 |
F Framer | $10 /mo, billed annually | Oct 26, 2026 |
W Webflow | $15 /mo, billed annually | Oct 26, 2026 |
M Marvel | $12 /user/mo, billed annually | — |
Format pricing FAQ
- How much does Format cost?
- Format pricing starts at $10/mo on Basic, billed annually. Format lists 3 plans on its pricing page.
- Does Format have a free plan?
- No. Format does not list a free tier; paid plans start at $10/mo on Basic, billed annually.
- What pricing model does Format use?
- Format uses subscription pricing across 3 plans.
- When did Format last change its pricing?
- Oct 5, 2026: Format extends 50% off Pro promo deadline to October 31.
- How often has Format changed its pricing?
- Pulse has recorded 12 pricing changes for Format since it started tracking on Nov 14, 2023; the pricing page was last captured on Oct 5, 2026.