Pricing change·Oct 3 → Jan 1, 2026·Q4 2025·Business Operations
Format Unveils New Unified Discount Structure: '50% or More Off' for Pro and Pro Plus Plans
What changed
Discount change
Promotional discount structure changed: previous offer had specific percentages (20% BASICANNUAL, 38% PROANNUAL, 50% PROPLUSANNUAL) replaced with unified '50% or more off' messaging with new codes (PROINTRO, PROPLUSINTRO) for Pro and Pro Plus plans only
Before and after
Oct 3, 2025 vs Jan 1, 2026Pulse.
100%
Change 1 of 3 · discount changed
Promotional discount structure changed: previous offer had specific percentages (20% BASICANNUAL, 38% PROANNUAL, 50% PROPLUSANNUAL) replaced with unified '50% or more off' messaging with new codes (PROINTRO, PROPLUSINTRO) for Pro and Pro Plus plans only
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Q4 2024 · Format Limits Free Custom Domain Benefit to First Year OnlyFormat Hikes Branded Email Add-On Price 39% to $100/Year · Week 5, 2026
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