Format Unveils New Unified Discount Structure: '50% or More Off' for Pro and Pro Plus Plans
What happened
Between the Oct 3, 2025 and Jan 1, 2026 captures of Format's pricing page, Pulse recorded one change: Promotional discount structure changed: previous offer had specific percentages (20% BASICANNUAL, 38% PROANNUAL, 50% PROPLUSANNUAL) replaced with unified '50% or more off' messaging with new codes (PROINTRO, PROPLUSINTRO) for Pro and Pro Plus plans only. Pulse files it as a pricing change (discount change) with a neutral direction. Pulse's latest capture (Oct 5, 2026) lists Basic at $10, Pro at $12 and Pro Plus at $15.
Format's previous recorded change was "Format Limits Free Custom Domain Benefit to First Year Only" (Q4 2024). Before that Pulse recorded "Format Extends Promotional Discounts to September 30th, 2024: Up to 50% Off Annual Plans" (Q3 2024), "Format Pro Plan Monthly Price Increased to $24, Marking a Significant Change in Subscription Costs" (Q1 2024) and "Format Implements Significant Price Increases: Basic Plan Up 60% and Pro Plan Up 25% on Annual Billing" (Dec 2023). Format has been tracked since 2023-11-14.
In the same window Sketch, Figma and Adobe also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro Plus · DiscountDiscount change
Promotional discount structure changed: previous offer had specific percentages (20% BASICANNUAL, 38% PROANNUAL, 50% PROPLUSANNUAL) replaced with unified '50% or more off' messaging with new codes (PROINTRO, PROPLUSINTRO) for Pro and Pro Plus plans only
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro Plus | Discount | Promotional discount structure changed: previous offer had specific percentages (20% BASICANNUAL, 38% PROANNUAL, 50% PROPLUSANNUAL) replaced with unified '50% or more off' messaging with new codes (PROINTRO, PROPLUSINTRO) for Pro and Pro Plus plans only | Discount change | |
Values as written on Format's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Format's pricing page (format.com) from Oct 3, 2025 and Jan 1, 2026; the change is marked in the lower part of the page.
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Format, pricing history
Full history- Apr 5, 2026packagingFormat Hikes Branded Email Add-on 39% as Marketplace Commission Vanishes
- Week 6, 2026packagingFormat extends 50% off annual plan promo through February 2026
- Week 5, 2026packagingFormat Hikes Branded Email Add-On Price 39% to $100/Year
- Jan 13, 2026packagingFormat Unveils New Unified Discount Structure: '50% or More Off' for Pro and Pro Plus Plans · this change
- Q4 2024improvedFormat Limits Free Custom Domain Benefit to First Year Only
- Q3 2024packagingFormat Extends Promotional Discounts to September 30th, 2024: Up to 50% Off Annual Plans
- Q1 2024packagingFormat Pro Plan Monthly Price Increased to $24, Marking a Significant Change in Subscription Costs
- Dec 2023increaseFormat Implements Significant Price Increases: Basic Plan Up 60% and Pro Plan Up 25% on Annual Billing
Across Business Operations in the same window
All Business Operations changes- SketchJan 12Sketch Removes Unlimited Versions Metric from Business Plan, Enhancing Focus on Online Storage
- FigmaJan 11Figma Increases Professional Plan Price by 25% to $15/mo Amidst New Features and Plan Renaming
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
Questions about this change
Did Format raise prices in January 2026?
No list-price increase was recorded between Oct 3, 2025 and Jan 1, 2026. The change Pulse detected was a pricing change: discount change.
What changed on Format's pricing page between Oct 3, 2025 and Jan 1, 2026?
Promotional discount structure changed: previous offer had specific percentages (20% BASICANNUAL, 38% PROANNUAL, 50% PROPLUSANNUAL) replaced with unified '50% or more off' messaging with new codes (PROINTRO, PROPLUSINTRO) for Pro and Pro Plus plans only. Pulse compared the captures it took on Oct 3, 2025 and Jan 1, 2026; the before/after table above lists each item as written on the page.
How often does Format change its pricing?
Pulse recorded 0 other pricing-page changes for Format in the 90 days before this one; the previous change was "Format Limits Free Custom Domain Benefit to First Year Only" in Q4 2024; Format has been tracked since 2023-11-14.