Format extends 50% off annual plans promo through May 2026
What happened
Between the Apr 27, 2026 and May 4, 2026 captures of Format's pricing page, Pulse recorded one change: Promotional 50% off annual plans deadline extended from April 30 2026 to May 31 2026 (Pro and Pro Plus plans, codes PROINTRO / PROPLUSINTRO). Pulse files it as a pricing change (discount change) with a neutral direction. Pulse's latest capture (Oct 5, 2026) lists Basic at $10, Pro at $12 and Pro Plus at $15.
It lands 28 days after Format's previous change, "Format Extends 50% Off Pro Plan Sale Through April 2026" (Apr 6, 2026). Before that Pulse recorded "Format Hikes Branded Email Add-on 39% as Marketplace Commission Vanishes" (Apr 5, 2026) and "Format extends 50% off annual plan promo through February 2026" (Week 6, 2026). Format has been tracked since 2023-11-14.
In the same window Webflow, Adobe, Framer, Figma and Sketch also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro Plus · DiscountChangedApril 30 2026May 31 2026
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro Plus | Discount | April 30 2026 | May 31 2026 | Changed |
Values as written on Format's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Format's pricing page (format.com) from Apr 27, 2026 and May 4, 2026; the change is marked in the lower part of the page, where "April 30 2026" becomes "May 31 2026".
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The two full-page captures with this change marked up are free with an account.
Format, the last 90 days
Full history- Oct 5, 2026packagingFormat extends 50% off Pro promo deadline to October 31
- Aug 24, 2026packagingFormat shortens Save-50% promo window, moves deadline up one month to July 31
- May 4, 2026packagingFormat extends 50% off annual plans promo through May 2026 · this change
- Apr 6, 2026packagingFormat Extends 50% Off Pro Plan Sale Through April 2026
- Apr 5, 2026packagingFormat Hikes Branded Email Add-on 39% as Marketplace Commission Vanishes
- Week 6, 2026packagingFormat extends 50% off annual plan promo through February 2026
Across Business Operations in the same window
All Business Operations changes- WebflowMay 4Webflow Drops Legacy Editor From Plans Ahead of August Shutdown
- AdobeApr 27Adobe Creativecloud extends Firefly 50%-off promo deadline to May 20
- FramerApr 22Framer Scale add-on now includes 1.5M events; Convert caps A/B tests at 5
- FigmaApr 13Figma Drops Free Student Plans, Adds Paid Viewer Requirements
- SketchApr 13Sketch lowers Enterprise entry to 15 editors, reshuffles Pro perks
Questions about this change
Did Format raise prices in May 2026?
No list-price increase was recorded between Apr 27, 2026 and May 4, 2026. The change Pulse detected was a pricing change: discount change.
What changed on Format's pricing page between Apr 27, 2026 and May 4, 2026?
Pro Plus discount: April 30 2026 → May 31 2026, changed. Pulse compared the captures it took on Apr 27, 2026 and May 4, 2026; the before/after table above lists each item as written on the page.
How often does Format change its pricing?
Pulse recorded 3 other pricing-page changes for Format in the 90 days before this one; the previous change was "Format Extends 50% Off Pro Plan Sale Through April 2026" on Apr 6, 2026; Format has been tracked since 2023-11-14.