Format Limits Free Custom Domain Benefit to First Year Only
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Format's pricing page, Pulse recorded one change: Free custom domain benefit limited to first year only (previously unlimited). Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Oct 5, 2026) lists Basic at $10, Pro at $12 and Pro Plus at $15.
Format's previous recorded change was "Format Extends Promotional Discounts to September 30th, 2024: Up to 50% Off Annual Plans" (Q3 2024). Format has been tracked since 2023-11-14.
In the same window Sketch, Figma and Adobe also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureFeature change
Free custom domain benefit limited to first year only (previously unlimited)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Free custom domain benefit limited to first year only (previously unlimited) | Feature change | |
Values as written on Format's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Format's pricing page (format.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page.
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The two full-page captures with this change marked up are free with an account.
Format, the last 90 days
Full history- Week 6, 2026packagingFormat extends 50% off annual plan promo through February 2026
- Week 5, 2026packagingFormat Hikes Branded Email Add-On Price 39% to $100/Year
- Jan 13, 2026packagingFormat Unveils New Unified Discount Structure: '50% or More Off' for Pro and Pro Plus Plans
- Q4 2024improvedFormat Limits Free Custom Domain Benefit to First Year Only · this change
- Q3 2024packagingFormat Extends Promotional Discounts to September 30th, 2024: Up to 50% Off Annual Plans
Across Business Operations in the same window
All Business Operations changes- SketchJan 12Sketch Removes Unlimited Versions Metric from Business Plan, Enhancing Focus on Online Storage
- FigmaJan 11Figma Increases Professional Plan Price by 25% to $15/mo Amidst New Features and Plan Renaming
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
Questions about this change
Did Format raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a product change: feature change.
What changed on Format's pricing page between Oct 1, 2024 and Jan 1, 2025?
Free custom domain benefit limited to first year only (previously unlimited). Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Format change its pricing?
Pulse recorded 1 other pricing-page change for Format in the 90 days before this one; the previous change was "Format Extends Promotional Discounts to September 30th, 2024: Up to 50% Off Annual Plans" in Q3 2024; Format has been tracked since 2023-11-14.