Format Implements Significant Price Increases: Basic Plan Up 60% and Pro Plan Up 25% on Annual Billing
What happened
Between the Nov 14, 2023 and Jan 5, 2024 captures of Format's pricing page, Pulse recorded 3 changes: Pro plan promotional price increased from $8/mo to $10/mo (25% increase) on annual billing; Promotional discount structure changed from uniform 50% off all plans (code 50FORMAT) to tiered discounts: 50% for Pro Plus (PROPLUSANNUAL), 38% for Pro (PROANNUAL), and 20% for Basic (BASICANNUAL); Basic plan promotional price increased from $5/mo to $8/mo (60% increase) on annual billing. Pulse files it as a pricing change (price increase, discount change) with an upward direction. Pulse's latest capture (Oct 5, 2026) lists Basic at $10, Pro at $12 and Pro Plus at $15.
This is the first pricing-page change Pulse has recorded for Format. Format has been tracked since 2023-11-14.
In the same window Sketch, Figma and Adobe also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro · Price+25%$8/mo$10/mo
- Pro Plus, Basic · DiscountDiscount change
Promotional discount structure changed from uniform 50% off all plans (code 50FORMAT) to tiered discounts: 50% for Pro Plus (PROPLUSANNUAL), 38% for Pro (PROANNUAL), and 20% for Basic (BASICANNUAL)
- Basic · Price+60%$5/mo$8/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro | Price | $8/mo | $10/mo | +25% |
| Pro Plus, Basic | Discount | Promotional discount structure changed from uniform 50% off all plans (code 50FORMAT) to tiered discounts: 50% for Pro Plus (PROPLUSANNUAL), 38% for Pro (PROANNUAL), and 20% for Basic (BASICANNUAL) | Discount change | |
| Basic | Price | $5/mo | $8/mo | +60% |
Values as written on Format's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Format's pricing page (format.com) from Nov 14, 2023 and Jan 5, 2024; the change is marked on the page, where pro price reads $8/mo and then $10/mo.
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The two full-page captures with this change marked up are free with an account.
Format, pricing history
Full history- Q4 2024improvedFormat Limits Free Custom Domain Benefit to First Year Only
- Q3 2024packagingFormat Extends Promotional Discounts to September 30th, 2024: Up to 50% Off Annual Plans
- Q1 2024packagingFormat Pro Plan Monthly Price Increased to $24, Marking a Significant Change in Subscription Costs
- Dec 2023increaseFormat Implements Significant Price Increases: Basic Plan Up 60% and Pro Plan Up 25% on Annual Billing · this change
Across Business Operations in the same window
All Business Operations changes- SketchJan 12Sketch Removes Unlimited Versions Metric from Business Plan, Enhancing Focus on Online Storage
- FigmaJan 11Figma Increases Professional Plan Price by 25% to $15/mo Amidst New Features and Plan Renaming
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
Questions about this change
Did Format raise prices in January 2024?
Yes. Pulse captured Format's pricing page on Nov 14, 2023 and again on Jan 5, 2024 and recorded 2 price increases: Pro: $8/mo → $10/mo (+25%); Basic: $5/mo → $8/mo (+60%).
What changed on Format's pricing page between Nov 14, 2023 and Jan 5, 2024?
Pro price: $8/mo → $10/mo (+25%); Promotional discount structure changed from uniform 50% off all plans (code 50FORMAT) to tiered discounts: 50% for Pro Plus (PROPLUSANNUAL), 38% for Pro (PROANNUAL), and 20% for Basic (BASICANNUAL); Basic price: $5/mo → $8/mo (+60%). Pulse compared the captures it took on Nov 14, 2023 and Jan 5, 2024; the before/after table above lists each item as written on the page.
How often does Format change its pricing?
Pulse recorded 0 other pricing-page changes for Format in the 90 days before this one; Format has been tracked since 2023-11-14.