Format Pro Plan Monthly Price Increased to $24, Marking a Significant Change in Subscription Costs
What happened
Between the Jan 5, 2024 and Apr 1, 2024 captures of Format's pricing page, Pulse recorded 5 changes: Pro plan increased from $16/mo to $17/mo billed annually (6.25% increase); Pro plan monthly billing increased from $22/mo to $24/mo; Pro plan discounted price increased from $10/mo to $11/mo billed annually; Basic plan website pages reduced from 15 to 10; Basic plan high-resolution images reduced from 100 to 70. Pulse files it as a pricing change (price increase, limit decrease) with an upward direction. Pulse's latest capture (Oct 5, 2026) lists Basic at $10, Pro at $12 and Pro Plus at $15.
Format's previous recorded change was "Format Implements Significant Price Increases: Basic Plan Up 60% and Pro Plan Up 25% on Annual Billing" (Dec 2023). Format has been tracked since 2023-11-14.
In the same window Sketch, Figma and Adobe also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro · Price+6%$16/mo$17/mo
- Pro · Price+9%$22/mo$24/mo
- Pro · Price+10%$10/mo$11/mo
- Basic · Limit−33%1510
- Basic · Limit−30%10070
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro | Price | $16/mo | $17/mo | +6% |
| Pro | Price | $22/mo | $24/mo | +9% |
| Pro | Price | $10/mo | $11/mo | +10% |
| Basic | Limit | 15 | 10 | −33% |
| Basic | Limit | 100 | 70 | −30% |
Values as written on Format's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Format's pricing page (format.com) from Jan 5, 2024 and Apr 1, 2024; the change is marked on the page, where pro price reads $16/mo and then $17/mo.
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The two full-page captures with this change marked up are free with an account.
Format, the last 90 days
Full history- Jan 13, 2026packagingFormat Unveils New Unified Discount Structure: '50% or More Off' for Pro and Pro Plus Plans
- Q4 2024improvedFormat Limits Free Custom Domain Benefit to First Year Only
- Q3 2024packagingFormat Extends Promotional Discounts to September 30th, 2024: Up to 50% Off Annual Plans
- Q1 2024packagingFormat Pro Plan Monthly Price Increased to $24, Marking a Significant Change in Subscription Costs · this change
- Dec 2023increaseFormat Implements Significant Price Increases: Basic Plan Up 60% and Pro Plan Up 25% on Annual Billing
Across Business Operations in the same window
All Business Operations changes- SketchJan 12Sketch Removes Unlimited Versions Metric from Business Plan, Enhancing Focus on Online Storage
- FigmaJan 11Figma Increases Professional Plan Price by 25% to $15/mo Amidst New Features and Plan Renaming
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
Questions about this change
Did Format raise prices in April 2024?
Yes. Pulse captured Format's pricing page on Jan 5, 2024 and again on Apr 1, 2024 and recorded 3 price increases: Pro: $16/mo → $17/mo (+6%); Pro: $22/mo → $24/mo (+9%); Pro: $10/mo → $11/mo (+10%).
What changed on Format's pricing page between Jan 5, 2024 and Apr 1, 2024?
Pro price: $16/mo → $17/mo (+6%); Pro price: $22/mo → $24/mo (+9%); Pro price: $10/mo → $11/mo (+10%); Basic limit: 15 → 10 (−33%); Basic limit: 100 → 70 (−30%). Pulse compared the captures it took on Jan 5, 2024 and Apr 1, 2024; the before/after table above lists each item as written on the page.
How often does Format change its pricing?
Pulse recorded 1 other pricing-page change for Format in the 90 days before this one; the previous change was "Format Implements Significant Price Increases: Basic Plan Up 60% and Pro Plan Up 25% on Annual Billing" in Dec 2023; Format has been tracked since 2023-11-14.