Format Hikes Branded Email Add-on 39% as Marketplace Commission Vanishes
What happened
Between the Jan 1, 2026 and Mar 30, 2026 captures of Format's pricing page, Pulse recorded 2 changes: Format Marketplace Commission row removed from all plan tables. Separately, '24/7 Customer Support' feature label simplified to 'Customer Support' across all plans; Professional Branded Email add-on price increased from $72/year to $100/year, affecting all three plans (Basic, Pro, Pro Plus). Pulse files it as a packaging change (feature removed, add-on change) with a downward direction. Pulse's latest capture (Oct 5, 2026) lists Basic at $10, Pro at $12 and Pro Plus at $15.
Format's previous recorded change was "Format extends 50% off annual plan promo through February 2026" (Week 6, 2026). Before that Pulse recorded "Format Hikes Branded Email Add-On Price 39% to $100/Year" (Week 5, 2026) and "Format Unveils New Unified Discount Structure: '50% or More Off' for Pro and Pro Plus Plans" (Jan 13, 2026). Format has been tracked since 2023-11-14.
In the same window Adobe, Sketch, Framer and Figma also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- All plans · FeatureRemoved
BeforeFormat Marketplace Commission row
AfterNot listed
- Basic, Pro Plus · Add-on+39%$72/year$100/year
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| All plans | Feature | Format Marketplace Commission row | Not listed | Removed |
| Basic, Pro Plus | Add-on | $72/year | $100/year | +39% |
Values as written on Format's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Format's pricing page (format.com) from Jan 1, 2026 and Mar 30, 2026; the change is marked near the top of the page, where the Format Marketplace Commission row no longer appears.
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The two full-page captures with this change marked up are free with an account.
Format, the last 90 days
Full history- Aug 24, 2026packagingFormat shortens Save-50% promo window, moves deadline up one month to July 31
- May 4, 2026packagingFormat extends 50% off annual plans promo through May 2026
- Apr 6, 2026packagingFormat Extends 50% Off Pro Plan Sale Through April 2026
- Apr 5, 2026packagingFormat Hikes Branded Email Add-on 39% as Marketplace Commission Vanishes · this change
- Week 6, 2026packagingFormat extends 50% off annual plan promo through February 2026
- Week 5, 2026packagingFormat Hikes Branded Email Add-On Price 39% to $100/Year
- Jan 13, 2026packagingFormat Unveils New Unified Discount Structure: '50% or More Off' for Pro and Pro Plus Plans
Across Business Operations in the same window
All Business Operations changes- AdobeApr 5Adobe Creativecloud ends 40% promo, clarifies Firefly AI tier structure
- SketchApr 3Sketch hides Private Cloud pricing, broadens Enterprise targeting
- FramerApr 1Framer drops Advanced Hosting price 33% to $200, adds custom headers
- FigmaMar 16Figma launches AI credits and Governance+ add-ons across all plans
Questions about this change
Did Format raise prices in March 2026?
No list-price increase was recorded between Jan 1, 2026 and Mar 30, 2026. The change Pulse detected was a packaging change: feature removed, add-on change.
What changed on Format's pricing page between Jan 1, 2026 and Mar 30, 2026?
All plans feature: Format Marketplace Commission row → Not listed, removed; Basic, Pro Plus add-on: $72/year → $100/year (+39%). Pulse compared the captures it took on Jan 1, 2026 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does Format change its pricing?
Pulse recorded 3 other pricing-page changes for Format in the 90 days before this one; the previous change was "Format extends 50% off annual plan promo through February 2026" in Week 6, 2026; Format has been tracked since 2023-11-14.