Format shortens Save-50% promo window, moves deadline up one month to July 31
What happened
Between the Aug 17, 2026 and Aug 24, 2026 captures of Format's pricing page, Pulse recorded one change: Annual-plan promotional discount redemption deadline in the footer terms moved from August 31, 2026 to July 31, 2026, shortening the window to redeem the Save-up-to-50% offer with codes PROINTRO/PROPLUSINTRO. Pulse files it as a pricing change (discount change) with a neutral direction. Pulse's latest capture (Oct 5, 2026) lists Basic at $10, Pro at $12 and Pro Plus at $15.
It lands 112 days after Format's previous change, "Format extends 50% off annual plans promo through May 2026" (May 4, 2026). Before that Pulse recorded "Format Extends 50% Off Pro Plan Sale Through April 2026" (Apr 6, 2026), "Format Hikes Branded Email Add-on 39% as Marketplace Commission Vanishes" (Apr 5, 2026) and "Format extends 50% off annual plan promo through February 2026" (Week 6, 2026). Format has been tracked since 2023-11-14.
In the same window Framer, Webflow, Sketch and Adobe also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · DiscountDiscount change
Annual-plan promotional discount redemption deadline in the footer terms moved from August 31, 2026 to July 31, 2026, shortening the window to redeem the Save-up-to-50% offer with codes PROINTRO/PROPLUSINTRO.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Discount | Annual-plan promotional discount redemption deadline in the footer terms moved from August 31, 2026 to July 31, 2026, shortening the window to redeem the Save-up-to-50% offer with codes PROINTRO/PROPLUSINTRO. | Discount change | |
Values as written on Format's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Format's pricing page (format.com) from Aug 17, 2026 and Aug 24, 2026; the change is marked in the lower part of the page.
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Format, pricing history
Full history- Oct 5, 2026packagingFormat extends 50% off Pro promo deadline to October 31
- Aug 24, 2026packagingFormat shortens Save-50% promo window, moves deadline up one month to July 31 · this change
- May 4, 2026packagingFormat extends 50% off annual plans promo through May 2026
- Apr 6, 2026packagingFormat Extends 50% Off Pro Plan Sale Through April 2026
- Apr 5, 2026packagingFormat Hikes Branded Email Add-on 39% as Marketplace Commission Vanishes
- Week 6, 2026packagingFormat extends 50% off annual plan promo through February 2026
- Week 5, 2026packagingFormat Hikes Branded Email Add-On Price 39% to $100/Year
- Jan 13, 2026packagingFormat Unveils New Unified Discount Structure: '50% or More Off' for Pro and Pro Plus Plans
Across Business Operations in the same window
All Business Operations changes- FramerAug 3Framer: Free plan credits shift from monthly recurring to one-time trial
- WebflowJul 4Webflow lifts Basic to $15, renames CMS to Premium, cuts Business plan
- SketchJul 4Sketch renames Business to Professional, shifts features, lowers Enterprise f...
- AdobeJul 3Adobe Creativecloud CC: added Firefly Pro Plus + Acrobat Express, cut Stock AI Studio price + 2 more
Questions about this change
Did Format raise prices in August 2026?
No list-price increase was recorded between Aug 17, 2026 and Aug 24, 2026. The change Pulse detected was a pricing change: discount change.
What changed on Format's pricing page between Aug 17, 2026 and Aug 24, 2026?
Annual-plan promotional discount redemption deadline in the footer terms moved from August 31, 2026 to July 31, 2026, shortening the window to redeem the Save-up-to-50% offer with codes PROINTRO/PROPLUSINTRO. Pulse compared the captures it took on Aug 17, 2026 and Aug 24, 2026; the before/after table above lists each item as written on the page.
How often does Format change its pricing?
Pulse recorded 0 other pricing-page changes for Format in the 90 days before this one; the previous change was "Format extends 50% off annual plans promo through May 2026" on May 4, 2026; Format has been tracked since 2023-11-14.