Format extends 50% off annual plan promo through February 2026
What happened
Between the Jan 27, 2026 and Feb 4, 2026 captures of Format's pricing page, Pulse recorded one change: Promotional offer deadline extended from January 31, 2026 to February 28, 2026. The 50% off annual plan promotion (codes PROINTRO/PROPLUSINTRO) remains otherwise unchanged. Pulse files it as a pricing change (discount change) with a neutral direction. Pulse's latest capture (Oct 5, 2026) lists Basic at $10, Pro at $12 and Pro Plus at $15.
Format's previous recorded change was "Format Hikes Branded Email Add-On Price 39% to $100/Year" (Week 5, 2026). Before that Pulse recorded "Format Unveils New Unified Discount Structure: '50% or More Off' for Pro and Pro Plus Plans" (Jan 13, 2026). Format has been tracked since 2023-11-14.
In the same window Framer, Adobe, Sketch and Figma also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · DiscountDiscount change
Promotional offer deadline extended from January 31, 2026 to February 28, 2026. The 50% off annual plan promotion (codes PROINTRO/PROPLUSINTRO) remains otherwise unchanged.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Discount | Promotional offer deadline extended from January 31, 2026 to February 28, 2026. The 50% off annual plan promotion (codes PROINTRO/PROPLUSINTRO) remains otherwise unchanged. | Discount change | |
Values as written on Format's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Format's pricing page (format.com) from Jan 27, 2026 and Feb 4, 2026; the change is marked in the lower part of the page.
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Format, the last 90 days
Full history- May 4, 2026packagingFormat extends 50% off annual plans promo through May 2026
- Apr 6, 2026packagingFormat Extends 50% Off Pro Plan Sale Through April 2026
- Apr 5, 2026packagingFormat Hikes Branded Email Add-on 39% as Marketplace Commission Vanishes
- Week 6, 2026packagingFormat extends 50% off annual plan promo through February 2026 · this change
- Week 5, 2026packagingFormat Hikes Branded Email Add-On Price 39% to $100/Year
- Jan 13, 2026packagingFormat Unveils New Unified Discount Structure: '50% or More Off' for Pro and Pro Plus Plans
Across Business Operations in the same window
All Business Operations changesQuestions about this change
Did Format raise prices in February 2026?
No list-price increase was recorded between Jan 27, 2026 and Feb 4, 2026. The change Pulse detected was a pricing change: discount change.
What changed on Format's pricing page between Jan 27, 2026 and Feb 4, 2026?
Promotional offer deadline extended from January 31, 2026 to February 28, 2026. The 50% off annual plan promotion (codes PROINTRO/PROPLUSINTRO) remains otherwise unchanged. Pulse compared the captures it took on Jan 27, 2026 and Feb 4, 2026; the before/after table above lists each item as written on the page.
How often does Format change its pricing?
Pulse recorded 2 other pricing-page changes for Format in the 90 days before this one; the previous change was "Format Hikes Branded Email Add-On Price 39% to $100/Year" in Week 5, 2026; Format has been tracked since 2023-11-14.