Format Hikes Branded Email Add-On Price 39% to $100/Year
What happened
Between the Jan 19, 2026 and Jan 27, 2026 captures of Format's pricing page, Pulse recorded one change: Professional Branded Email add-on price increased from $72/year to $100/year across all plans (Basic, Pro, Pro Plus). Represents a ~39% price increase for this optional email add-on. Pulse files it as a packaging change (add-on change) with a neutral direction. Pulse's latest capture (Oct 5, 2026) lists Basic at $10, Pro at $12 and Pro Plus at $15.
Format's previous recorded change was "Format Unveils New Unified Discount Structure: '50% or More Off' for Pro and Pro Plus Plans" (Jan 13, 2026). Format has been tracked since 2023-11-14.
In the same window Framer, Adobe, Sketch and Figma also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Basic, Pro Plus · Add-on+39%$72/year$100/year
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Basic, Pro Plus | Add-on | $72/year | $100/year | +39% |
Values as written on Format's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Format's pricing page (format.com) from Jan 19, 2026 and Jan 27, 2026; the change is marked around the middle of the page, where basic, pro plus add-on reads $72/year and then $100/year.
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The two full-page captures with this change marked up are free with an account.
Format, the last 90 days
Full history- Apr 6, 2026packagingFormat Extends 50% Off Pro Plan Sale Through April 2026
- Apr 5, 2026packagingFormat Hikes Branded Email Add-on 39% as Marketplace Commission Vanishes
- Week 6, 2026packagingFormat extends 50% off annual plan promo through February 2026
- Week 5, 2026packagingFormat Hikes Branded Email Add-On Price 39% to $100/Year · this change
- Jan 13, 2026packagingFormat Unveils New Unified Discount Structure: '50% or More Off' for Pro and Pro Plus Plans
Across Business Operations in the same window
All Business Operations changesQuestions about this change
Did Format raise prices in January 2026?
No list-price increase was recorded between Jan 19, 2026 and Jan 27, 2026. The change Pulse detected was a packaging change: add-on change.
What changed on Format's pricing page between Jan 19, 2026 and Jan 27, 2026?
Basic, Pro Plus add-on: $72/year → $100/year (+39%). Pulse compared the captures it took on Jan 19, 2026 and Jan 27, 2026; the before/after table above lists each item as written on the page.
How often does Format change its pricing?
Pulse recorded 1 other pricing-page change for Format in the 90 days before this one; the previous change was "Format Unveils New Unified Discount Structure: '50% or More Off' for Pro and Pro Plus Plans" on Jan 13, 2026; Format has been tracked since 2023-11-14.