Format swaps 50% annual promo for Cyber November 60% off, Pro now $9.35/mo
What happened
Between the Nov 2, 2026 and Nov 9, 2026 captures of Format's pricing page, Pulse recorded one change: Annual promo changed from 50% off (ends Oct 31, codes PROINTRO) to Cyber November 60% off first year (ends Dec 2, code CYBER2026); Pro promo $12 to $9.35/mo, Pro Plus $15 to $14.30/mo. List prices unchanged. Pulse files it as a pricing change (discount change) with a neutral direction. The current page lists Basic at $10, Pro at $12 and Pro Plus at $15.
It lands 35 days after Format's previous change, "Format extends 50% off Pro promo deadline to October 31" (Oct 5, 2026). Before that Pulse recorded "Format shortens Save-50% promo window, moves deadline up one month to July 31" (Aug 24, 2026). Format has been tracked since 2023-11-14.
In the same window Sketch, Figma, Webflow and Framer also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro Plus · Discount−22%$12$9.35/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro Plus | Discount | $12 | $9.35/mo | −22% |
Values as written on Format's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Format's pricing page (format.com) from Nov 2, 2026 and Nov 9, 2026; the change is marked near the top of the page, where pro plus discount reads $12 and then $9.35/mo.
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The two full-page captures with this change marked up are free with an account.
Format, the last 90 days
Full history- Nov 9, 2026packagingFormat swaps 50% annual promo for Cyber November 60% off, Pro now $9.35/mo · this change
- Oct 5, 2026packagingFormat extends 50% off Pro promo deadline to October 31
- Aug 24, 2026packagingFormat shortens Save-50% promo window, moves deadline up one month to July 31
Across Business Operations in the same window
All Business Operations changes- SketchNov 2Sketch adds free MCP server to all subscriptions, with prices unchanged
- FigmaNov 2Figma opens Specs beta to all seats, no longer paid-only
- WebflowOct 26Webflow launches Campaigns add-on for marketers from $2k/mo, replacing Localize
- FramerOct 26Framer renames External Agents to MCP Server, free in preview
Questions about this change
Did Format raise prices in November 2026?
No list-price increase was recorded between Nov 2, 2026 and Nov 9, 2026. The change Pulse detected was a pricing change: discount change.
What changed on Format's pricing page between Nov 2, 2026 and Nov 9, 2026?
Pro Plus discount: $12 → $9.35/mo (−22%). Pulse compared the captures it took on Nov 2, 2026 and Nov 9, 2026; the before/after table above lists each item as written on the page.
How often does Format change its pricing?
Pulse recorded 2 other pricing-page changes for Format in the 90 days before this one; the previous change was "Format extends 50% off Pro promo deadline to October 31" on Oct 5, 2026; Format has been tracked since 2023-11-14.