Crystal Knows turns Data API into Personality API with pay-per-profile pricing
What happened
Between the Aug 24, 2026 and Aug 31, 2026 captures of Crystal Knows's pricing page, Pulse recorded one change: Data API renamed to Personality API and moved from custom-quote/contact-us pricing to self-serve credit-based billing: pay per profile created and per read; re-reads and the prompt endpoint are free. Pulse files it as a packaging change (package change) with a neutral direction. Pulse's latest capture (Oct 26, 2026) lists Crystal Premium at $40.83 and Premium for Teams at $49.
It lands 35 days after Crystal Knows's previous change, "Crystal Knows Premium switches to $49/mo monthly billing from $99/yr annual" (Jul 27, 2026). Before that Pulse recorded "Crystal Knows launches tiered Coaching plans from $99 to $499/mo" (Jun 22, 2026). Crystal Knows has been tracked since 2026-05-14.
In the same window HubSpot also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PackagingRenamed
BeforeData API
AfterPersonality API and moved
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Packaging | Data API | Personality API and moved | Renamed |
Values as written on Crystal Knows's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Crystal Knows's pricing page (crystalknows.com) from Aug 24, 2026 and Aug 31, 2026; the change is marked near the top of the page, where "Data API" becomes "Personality API and moved".
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Crystal Knows, the last 90 days
Full history- Oct 26, 2026improvedCrystal Knows: Premium Goals rewritten to weekly-to-yearly planning, Hidden Gems, 5/10/20-Year Visions; Personality adds…
- Oct 5, 2026improvedCrystal Knows drops self-serve Predictions pricing for custom Buyer Profiles
- Sep 28, 2026packagingCrystal Knows renames Sales to Predictions, adds $49/seat team plan
- Aug 31, 2026packagingCrystal Knows turns Data API into Personality API with pay-per-profile pricing · this change
- Jul 27, 2026packagingCrystal Knows Premium switches to $49/mo monthly billing from $99/yr annual
- Jun 22, 2026packagingCrystal Knows launches tiered Coaching plans from $99 to $499/mo
Across CRM in the same window
All CRM changes- HubSpotAug 31HubSpot Service Starter: Starter plan renamed to Starter Customer Platform
- HubSpotAug 17HubSpot Operations Starter Data Hub: additional Core Seat pricing disclosed
- HubSpotAug 17HubSpot Marketing Starter Marketing Hub: seat pricing revealed, features rebalanced across tiers
- HubSpotAug 17HubSpot Suite Starter: Starter tier repackaged from Hub bundle to feature list
- HubSpotAug 17HubSpot CMS Starter Content Hub: additional Core Seat pricing disclosed ($45/$75mo)
Questions about this change
Did Crystal Knows raise prices in August 2026?
No list-price increase was recorded between Aug 24, 2026 and Aug 31, 2026. The change Pulse detected was a packaging change: package change.
What changed on Crystal Knows's pricing page between Aug 24, 2026 and Aug 31, 2026?
Packaging: Data API → Personality API and moved, renamed. Pulse compared the captures it took on Aug 24, 2026 and Aug 31, 2026; the before/after table above lists each item as written on the page.
How often does Crystal Knows change its pricing?
Pulse recorded 2 other pricing-page changes for Crystal Knows in the 90 days before this one; the previous change was "Crystal Knows Premium switches to $49/mo monthly billing from $99/yr annual" on Jul 27, 2026; Crystal Knows has been tracked since 2026-05-14.