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Packaging change·Jul 20 → Jul 27, 2026·Week 31, 2026·Sales & Customer Relationship Management (CRM)

Crystal Knows Premium switches to $49/mo monthly billing from $99/yr annual

Crystal Premium moved from annual-only billing at $99/year to monthly billing at $49/month. FAQ copy changed from 'Crystal Premium is already annual-only at $99/year' to 'Crystal Premium is billed monthly at $49/month', raising the effective annual cost from $99 to ~$588.; The Crystal Premium Team plan ($99/seat/year, workspace-managed Premium with centralized billing and admin seat management) wa

Crystal KnowsPackagingPackage changePlan removedNew planPositioning

What changed

Package change

Crystal Premium moved from annual-only billing at $99/year to monthly billing at $49/month. FAQ copy changed from 'Crystal Premium is already annual-only at $99/year' to 'Crystal Premium is billed monthly at $49/month', raising the effective annual cost from $99 to ~$588.

Plan removed

The Crystal Premium Team plan ($99/seat/year, workspace-managed Premium with centralized billing and admin seat management) was discontinued. The 'Teams $99/seat/yr' entry in the plan switcher and the dedicated Premium Team section are both absent in the after capture.

New plan

A new custom-priced Data API plan was added ('Personality data in the systems you already use.', priced 'Custom'). It takes the switcher slot vacated by Teams ('API – Contact us') and adds a 'How is the Data API priced?' FAQ answer: 'Crystal Data is priced by volume and use case, so there is no fixed price list.'

Positioning

Crystal Premium's price-list tagline changed from team-oriented copy ('for you or your whole team') to emphasizing relationship insights, consistent with the removal of the team plan.

Before and after

Jul 20, 2026 vs Jul 27, 2026
Pulse.
100%
Change 1 of 4 · pricing restructured

Crystal Premium moved from annual-only billing at $99/year to monthly billing at $49/month. FAQ copy changed from 'Crystal Premium is already annual-only at $99/year' to 'Crystal Premium is billed monthly at $49/month', raising the effective annual cost from $99 to ~$588.

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