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Crystal Knows

Sales & Customer Relationship Management (CRM)crystalknows.com

Nashville, TN-based personality data company founded 2015. Private (acquired by Peoples Data Inc., 2022). Operates in sales intelligence and HR. Serves sales teams and HR professionals with AI-driven personality insights for communication and hiring.

Entry price

$40.83

Crystal Premium · /mo, billed annually

Plans tracked

no add-ons

Pricing changes

Latest Wk 41 '26

Pricing model

Subscription

Free tier available

Pricing Change History

5 changes

20265 changes

Oct 5, 2026

Improvement

Weekly

Crystal Knows drops self-serve Predictions pricing for custom Buyer Profiles

Premium/Free app features rewritten: Vision becomes Relationships (LinkedIn reads, contact briefs, up to 10 free contacts); Rhythm becomes Routine with 6 free days of coaching. Crystal Predictions (from $59/mo, Premium $59 and Teams) replaced by Buyer Profiles with Custom pricing and no self-serve checkout; Assessments $99/mo unchanged.

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Sep 28, 2026

Packaging

Weekly

Crystal Knows renames Sales to Predictions, adds $49/seat team plan

Crystal renamed "Sales" to "Predictions" (same $59/mo), added annual billing ($490/yr) to Premium, and introduced a new $49/seat/month team plan for Premium via an admin panel. Crystal Premium now bundles two new apps - Vision (goal planning, unlimited future snapshots) and Rhythm (daily routines, weekly/quarterly reviews) - alongside Personality, same $49/mo price.

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Aug 31, 2026

Packaging

Weekly

Crystal Knows turns Data API into Personality API with pay-per-profile pricing

Data API renamed to Personality API and moved from custom-quote/contact-us pricing to self-serve credit-based billing: pay per profile created and per read; re-reads and the prompt endpoint are free.

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Jul 27, 2026

Packaging

Weekly

Crystal Knows Premium switches to $49/mo monthly billing from $99/yr annual

A new custom-priced Data API plan was added ('Personality data in the systems you already use.', priced 'Custom'). It takes the switcher slot vacated by Teams ('API – Contact us') and adds a 'How is the Data API priced?' FAQ answer: 'Crystal Data is priced by volume and use case, so there is no fixed price list.' Crystal Premium moved from annual-only billing at $99/year to monthly billing at $49/month. FAQ copy changed from 'Crystal Premium is already annual-only at $99/year' to 'Crystal Premium is billed monthly at $49/month', raising the effective annual cost from $99 to ~$588.

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Jun 22, 2026

Packaging

Weekly

Crystal Knows launches tiered Coaching plans from $99 to $499/mo

Coaching product added with three capacity tiers: Basic $99/mo (5 participants, 5 reports), Pro $249/mo (20 participants, 20 reports), Max $499/mo (50 participants, 50 reports). Supports individual, pair, and group reports.

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