Nashville, TN-based personality data company founded 2015. Private (acquired by Peoples Data Inc., 2022). Operates in sales intelligence and HR. Serves sales teams and HR professionals with AI-driven personality insights for communication and hiring.
Pricing Change History
6 changesData API renamed to Personality API and moved from custom-quote/contact-us pricing to self-serve credit-based billing: pay per profile created and per read; re-reads and the prompt endpoint are free.
Coaching product added with three capacity tiers: Basic $99/mo (5 participants, 5 reports), Pro $249/mo (20 participants, 20 reports), Max $499/mo (50 participants, 50 reports). Supports individual, pair, and group reports.
Research Crystal Knows's pricing with the Pulse Agent
Ask anything about Crystal Knows's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Free | Free |
| Crystal Premium | $40.83 /mobilled annually · $49 billed monthly |
| |
| Premium for Teams | $49 /seat/mo |
Company Facts
How Crystal Knows compares with its peers
| Company | Entry price | Last change |
|---|---|---|
L LinkedIn | Contact | — |
H HubSpot | $7 /seat/mo, billed annually | Oct 23, 2026 |
S Salesforce | $25 /user/mo, billed annually | Oct 26, 2026 |
Z ZoomInfo | Contact | Jan 14, 2026 |
A Apollo.io | $49 /seat/mo, billed annually | May 15, 2026 |
C Clearbit | — | — |
Crystal Knows pricing FAQ
- How much does Crystal Knows cost?
- Crystal Knows pricing starts at $40.83/mo on Crystal Premium, billed annually. Crystal Knows lists 3 plans on its pricing page; the Free plan is free.
- Does Crystal Knows have a free plan?
- Yes. Crystal Knows's Free plan is free; paid plans start at $40.83/mo on Crystal Premium, billed annually.
- What pricing model does Crystal Knows use?
- Crystal Knows uses subscription pricing across 3 plans, with a free tier.
- When did Crystal Knows last change its pricing?
- Oct 26, 2026: Crystal Knows: Premium Goals rewritten to weekly-to-yearly planning, Hidden Gems, 5/10/20-Year Visions; Personality adds….
- How often has Crystal Knows changed its pricing?
- Pulse has recorded 6 pricing changes for Crystal Knows since it started tracking on May 14, 2026; the pricing page was last captured on Oct 26, 2026.