Crystal Knows: Assessments plan (from $500/yr) renamed Team Assessments in the plan selector and FAQ; price unchanged;…
What happened
Between the Oct 19, 2026 and Oct 26, 2026 captures of Crystal Knows's pricing page, Pulse recorded 2 changes: Assessments plan (from $500/yr) renamed Team Assessments in the plan selector and FAQ; price unchanged; Premium Goals rewritten to weekly-to-yearly planning, Hidden Gems, 5/10/20-Year Visions; Personality adds daily hidden gems; Free Goals now Today's Plan, reflections, 1-Year Vision. Pulse files it as a packaging change (feature change, plan renamed) with a neutral direction. The current page lists Crystal Premium at $40.83 and Premium for Teams at $49.
It lands 21 days after Crystal Knows's previous change, "Crystal Knows drops self-serve Predictions pricing for custom Buyer Profiles" (Oct 5, 2026). Before that Pulse recorded "Crystal Knows renames Sales to Predictions, adds $49/seat team plan" (Sep 28, 2026) and "Crystal Knows turns Data API into Personality API with pay-per-profile pricing" (Aug 31, 2026). Crystal Knows has been tracked since 2026-05-14.
In the same window Salesforce and HubSpot also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureAddedNo daily hidden gemsdaily hidden gems
- Assessments · PlanPlan renamed
Assessments plan (from $500/yr) renamed Team Assessments in the plan selector and FAQ; price unchanged
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | No daily hidden gems | daily hidden gems | Added |
| Assessments | Plan | Assessments plan (from $500/yr) renamed Team Assessments in the plan selector and FAQ; price unchanged | Plan renamed | |
Values as written on Crystal Knows's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Crystal Knows's pricing page (crystalknows.com) from Oct 19, 2026 and Oct 26, 2026; the change is marked near the top of the page, where daily hidden gems now appears.
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The two full-page captures with this change marked up are free with an account.
Crystal Knows, the last 90 days
Full history- Oct 26, 2026improvedCrystal Knows: Assessments plan (from $500/yr) renamed Team Assessments in the plan selector and FAQ; price unchanged;… · this change
- Oct 5, 2026improvedCrystal Knows drops self-serve Predictions pricing for custom Buyer Profiles
- Sep 28, 2026packagingCrystal Knows renames Sales to Predictions, adds $49/seat team plan
- Aug 31, 2026packagingCrystal Knows turns Data API into Personality API with pay-per-profile pricing
Across CRM in the same window
All CRM changes- SalesforceOct 26Salesforce Platform bundles Premier Success Plan free with Core, Advanced, Max
- HubSpotOct 23HubSpot slashes free email sends from 2,000 to 300 monthly, overhauls Starter...
- SalesforceOct 26Salesforce Marketing Cloud Account Engagement bundles Premier Success into lice...
- SalesforceOct 19Salesforce Agentforce renames Max Editions card to Max Edition, keeps $550 price
- SalesforceOct 12Salesforce Government Cloud renames FedRAMP levels, drops CRM Analytics Plus tile
Questions about this change
Did Crystal Knows raise prices in October 2026?
No list-price increase was recorded between Oct 19, 2026 and Oct 26, 2026. The change Pulse detected was a packaging change: feature change, plan renamed.
What changed on Crystal Knows's pricing page between Oct 19, 2026 and Oct 26, 2026?
Feature: No daily hidden gems → daily hidden gems, added; Assessments plan (from $500/yr) renamed Team Assessments in the plan selector and FAQ; price unchanged. Pulse compared the captures it took on Oct 19, 2026 and Oct 26, 2026; the before/after table above lists each item as written on the page.
How often does Crystal Knows change its pricing?
Pulse recorded 3 other pricing-page changes for Crystal Knows in the 90 days before this one; the previous change was "Crystal Knows drops self-serve Predictions pricing for custom Buyer Profiles" on Oct 5, 2026; Crystal Knows has been tracked since 2026-05-14.