Amplitude: Starter events 10M->2M + new Zoning Insights/AI Assistant
What happened
Between the Mar 30, 2026 and Jun 29, 2026 captures of Amplitude's pricing page, Pulse recorded 2 changes: Starter plan's included event volume cut from up to 10M events to up to 2M events (still 10K MTUs); Added two new product categories to the platform - Zoning Insights (webpage performance/conversion overlays) and AI Assistant (product-data-powered support assistant), most capabilities gated behind paid add-ons across all plans. Pulse files it as a packaging change (limit lowered, feature added).
This quarterly roll-up includes 2 changes Pulse first recorded in a shorter period: "Amplitude launches Zoning Insights with AI recommendations and exports" (week of May 25, 2026, saved Jun 1, 2026) and "Amplitude quadruples Plus plan behavioral cohorts from 5 to 20 per org" (week of Apr 27, 2026, saved May 4, 2026). It also records changes none of those periods did (limit lowered), so Pulse counts it as a change of its own. Before that, Amplitude's previous recorded change was "Amplitude drops tiered plan framing for unified feature display" (Apr 2, 2026). Amplitude has been tracked since 2023-11-14.
In the same window Mixpanel, Microsoft, Hotjar and Segment also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- ChangedStarterLimit
Beforeup
After10M events to up to 2M events
- AddedAll plansFeature
BeforeNot listed
Aftertwo new product categories
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Limit | up | 10M events to up to 2M events | Changed |
| All plans | Feature | Not listed | two new product categories | Added |
Values as written on Amplitude's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Amplitude's pricing page (amplitude.com) from Mar 30, 2026 and Jun 29, 2026; the change is marked near the top of the page, where "up" becomes "10M events to up to 2M events".
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The two full-page captures with this change marked up are free with an account.
Amplitude, the last 90 days
Full history- Sep 9, 2026PackagingAmplitude drops per-plan AI Visibility prompt quotas from pricing cards
- Jul 13, 2026PackagingAmplitude: Growth/Enterprise shift to event-based pricing (was unlimited MTU)
- Jul 5, 2026PackagingAmplitude ditches MTU pricing for event-based model, adds AI Agents to all tiers
- Jul 2, 2026Limit loweredAmplitude: Starter events 10M->2M + new Zoning Insights/AI Assistant This change
- Jun 1, 2026ImprovementAmplitude launches Zoning Insights with AI recommendations and exports
- May 4, 2026PackagingAmplitude quadruples Plus plan behavioral cohorts from 5 to 20 per org
Across Data & Analytics in the same window
All Data & Analytics changes- MixpanelJul 3Mixpanel: Spark AI query builder replaced by Mixpanel Agent
- MicrosoftJul 3Dynamics 365 Sales: 3 new AI agents added (Opportunity, Research, Close)
- HotjarJul 3Hotjar (Contentsquare): Growth/Pro project limits increased
- SegmentJun 2Segment renames plans to Customer Data Pipeline and Platform
Questions about this change
Did Amplitude raise prices in June 2026?
No list-price increase was recorded between Mar 30, 2026 and Jun 29, 2026. The change Pulse detected was a packaging change: limit lowered, feature added.
What changed on Amplitude's pricing page between Mar 30, 2026 and Jun 29, 2026?
Starter limit: up → 10M events to up to 2M events, changed; All plans feature added: two new product categories. Pulse compared the captures it took on Mar 30, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does Amplitude change its pricing?
This quarterly roll-up includes 2 changes Pulse first recorded in shorter periods and also records changes none of them did (limit lowered), so Pulse counts it as a change of its own; Pulse recorded 0 other pricing-page changes for Amplitude in the 90 days before this one; the previous change was "Amplitude drops tiered plan framing for unified feature display" on Apr 2, 2026; Amplitude has been tracked since 2023-11-14.