Packaging change·Mar 30 → Jun 29, 2026·Q2 2026·Data & Analytics

Amplitude: Starter events 10M->2M + new Zoning Insights/AI Assistant

Starter plan's included event volume cut from up to 10M events to up to 2M events (still 10K MTUs); Added two new product categories to the platform - Zoning Insights (webpage performance/conversion overlays) and AI Assistant (product-data-powered support assistant), most capabilities gated behind paid add-ons across all plans

AmplitudePackagingLimit decreaseFeature added

What changed

Limit decrease

Starter plan's included event volume cut from up to 10M events to up to 2M events (still 10K MTUs)

Feature added

Added two new product categories to the platform: Zoning Insights (webpage performance/conversion overlays) and AI Assistant (product-data-powered support assistant); most capabilities gated behind paid add-ons across all plans

Before and after

Mar 30, 2026 vs Jun 29, 2026

Pulse.

100%

Change 1 of 2 · capacity decreased

Starter plan's included event volume cut from up to 10M events to up to 2M events (still 10K MTUs)

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Week 23, 2026 · Amplitude launches Zoning Insights with AI recommendations and exports Amplitude ditches MTU pricing for event-based model, adds AI Agents to all tiers · Week 28, 2026

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