Amplitude: Starter events 10M->2M + new Zoning Insights/AI Assistant
What happened
Between the Mar 30, 2026 and Jun 29, 2026 captures of Amplitude's pricing page, Pulse recorded 2 changes: Starter plan's included event volume cut from up to 10M events to up to 2M events (still 10K MTUs); Added two new product categories to the platform - Zoning Insights (webpage performance/conversion overlays) and AI Assistant (product-data-powered support assistant), most capabilities gated behind paid add-ons across all plans. Pulse files it as a packaging change (limit decrease, feature added) with a downward direction.
It lands 31 days after Amplitude's previous change, "Amplitude launches Zoning Insights with AI recommendations and exports" (Jun 1, 2026). Before that Pulse recorded "Amplitude quadruples Plus plan behavioral cohorts from 5 to 20 per org" (May 4, 2026). Amplitude has been tracked since 2023-11-14.
In the same window Mixpanel, Microsoft, Hotjar and Segment also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · LimitChanged
Beforeup
After10M events to up to 2M events
- All plans · FeatureAdded
BeforeNo two new product categories
Aftertwo new product categories
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Limit | up | 10M events to up to 2M events | Changed |
| All plans | Feature | No two new product categories | two new product categories | Added |
Values as written on Amplitude's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Amplitude's pricing page (amplitude.com) from Mar 30, 2026 and Jun 29, 2026; the change is marked near the top of the page, where "up" becomes "10M events to up to 2M events".
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The two full-page captures with this change marked up are free with an account.
Amplitude, the last 90 days
Full history- Sep 9, 2026packagingAmplitude drops per-plan AI Visibility prompt quotas from pricing cards
- Jul 13, 2026packagingAmplitude: Growth/Enterprise shift to event-based pricing (was unlimited MTU)
- Jul 6, 2026packagingAmplitude ditches MTU pricing for event-based model, adds AI Agents to all tiers
- Jul 2, 2026packagingAmplitude: Starter events 10M->2M + new Zoning Insights/AI Assistant · this change
- Jun 1, 2026improvedAmplitude launches Zoning Insights with AI recommendations and exports
- May 4, 2026improvedAmplitude quadruples Plus plan behavioral cohorts from 5 to 20 per org
Across Data & Analytics in the same window
All Data & Analytics changes- MixpanelJul 3Mixpanel: Spark AI query builder replaced by Mixpanel Agent
- MicrosoftJul 3Dynamics 365 Sales: 3 new AI agents added (Opportunity, Research, Close)
- HotjarJul 3Hotjar (Contentsquare): Growth/Pro project limits increased
- SegmentJun 2Segment renames plans to Customer Data Pipeline and Platform
Questions about this change
Did Amplitude raise prices in June 2026?
No list-price increase was recorded between Mar 30, 2026 and Jun 29, 2026. The change Pulse detected was a packaging change: limit decrease, feature added.
What changed on Amplitude's pricing page between Mar 30, 2026 and Jun 29, 2026?
Starter limit: up → 10M events to up to 2M events, changed; All plans feature: No two new product categories → two new product categories, added. Pulse compared the captures it took on Mar 30, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does Amplitude change its pricing?
Pulse recorded 2 other pricing-page changes for Amplitude in the 90 days before this one; the previous change was "Amplitude launches Zoning Insights with AI recommendations and exports" on Jun 1, 2026; Amplitude has been tracked since 2023-11-14.