Hotjar Restructures Session Replay Limits, Adds MCP Tool Caps
What happened
Between the Mar 16, 2026 and Mar 23, 2026 captures of Hotjar's pricing page, Pulse recorded one change: Session replay capture restructured to percentage-based limits; MCP tool call limits introduced [Free: 100% up to 20k -> 5% max 10k; Growth: 100% up to 20k then 15% sample -> 15% min 20k; MCP tool calls added: Free 300/mo, Growth 36k/mo, Pro 72k/mo, Enterprise 108k/mo]. Pulse files it as a packaging change (package change) with a neutral direction. Pulse's latest capture (Jun 22, 2026) lists Experience Analytics Growth at $39 and Voice of Customer Growth at $79.
It lands 81 days after Hotjar's previous change, "Hotjar Increases Free Plan Monthly Sessions by 10x, Enhancing Accessibility for Users" (Jan 10, 2026). Hotjar has been tracked since 2023-11-14.
In the same window Fullstory, Mouseflow, Microsoft and Logrocket also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Packaging−100%20k5%
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Packaging | 20k | 5% | −100% |
Values as written on Hotjar's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Hotjar's pricing page (hotjar.com) from Mar 16, 2026 and Mar 23, 2026; the change is marked around the middle of the page, where packaging reads 20k and then 5%.
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The two full-page captures with this change marked up are free with an account.
Hotjar, the last 90 days
Full history- Jul 3, 2026improvedHotjar (Contentsquare): Growth/Pro project limits increased
- Apr 13, 2026improvedHotjar redirects users to Contentsquare, signals full platform merger
- Mar 31, 2026packagingHotjar slashes MCP tool call limits from monthly to yearly caps
- Apr 1, 2026packagingHotjar Restructures Session Replay Limits, Adds MCP Tool Caps · this change
- Jan 10, 2026improvedHotjar Increases Free Plan Monthly Sessions by 10x, Enhancing Accessibility for Users
Across Data & Analytics in the same window
All Data & Analytics changes- FullstoryFeb 23Fullstory launches Guides and Surveys add-on for product adoption
- MouseflowJan 21Mouseflow Discontinues Business and Pro Plans, Restructures Pricing Model to Five Standalone Plans with Enhanced Discounts
- MicrosoftJan 20Microsoft Copilot Transforms Copilot Pro into Family-Oriented 365 Premium Subscription with Enhanced AI Features and Increased Cloud Storage
- LogrocketJan 13Logrocket Transitions Enterprise and Professional Plans to Unlimited Free Trials, Enhancing Accessibility for Users
Questions about this change
Did Hotjar raise prices in March 2026?
No list-price increase was recorded between Mar 16, 2026 and Mar 23, 2026. The change Pulse detected was a packaging change: package change.
What changed on Hotjar's pricing page between Mar 16, 2026 and Mar 23, 2026?
Packaging: 20k → 5% (−100%). Pulse compared the captures it took on Mar 16, 2026 and Mar 23, 2026; the before/after table above lists each item as written on the page.
How often does Hotjar change its pricing?
Pulse recorded 2 other pricing-page changes for Hotjar in the 90 days before this one; the previous change was "Hotjar Increases Free Plan Monthly Sessions by 10x, Enhancing Accessibility for Users" on Jan 10, 2026; Hotjar has been tracked since 2023-11-14.