Segment cuts listed destinations from 750+ to 550+, rebrands CDP add-ons
What happened
Between the Dec 29, 2025 and Mar 30, 2026 captures of Segment's pricing page, Pulse recorded 2 changes: Connections Customer Data Pipeline destination count reduced from 750+ to 550+ in product card description; Add-on target plan relabeled from 'Connections' to 'Customer Data Pipeline' for AI recommendations, Audiences & profile enrichment, and AI predictions add-ons. Section renamed from 'CDP add-ons' to 'Key Functionalities'. Pulse files it as a packaging change (limit lowered, positioning). Pulse's latest capture (Nov 9, 2026) lists Team at $120.
This quarterly roll-up includes the change Pulse first recorded in a shorter period: "No pricing changes detected" (week of Feb 23, 2026, saved Mar 2, 2026). It is the same change, not a new one. Before that, Segment's previous recorded change was "Segment Expands Integration Capacity to Over 700 Apps, Enhancing Connectivity Options" (Q3 2025). Segment has been tracked since 2024-10-01.
In the same window Salesforce, Amplitude, Mixpanel and Lytics also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Changed—Limit750+550+
- Reworded—PositioningConnectionsCustomer Data Pipeline
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Limit | 750+ | 550+ | Changed |
| — | Positioning | Connections | Customer Data Pipeline | Reworded |
Values as written on Segment's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Segment's pricing page (segment.com) from Dec 29, 2025 and Mar 30, 2026; the change is marked near the top of the page, where "750+" becomes "550+".
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The two full-page captures with this change marked up are free with an account.
Segment, the last 90 days
Full history- May 25, 2026PackagingSegment rebrands CDP plan section to Engage
- Apr 21, 2026PackagingSegment renames plans: Connections replaces Customer Data Pipeline card
- Apr 13, 2026PackagingSegment Rebrands Plan Tiers: Pipeline Becomes Connections, Platform Now Engage
- Apr 3, 2026Limit loweredSegment cuts listed destinations from 750+ to 550+, rebrands CDP add-ons This change
- Week of Feb 23, 2026PackagingNo pricing changes detected
Across Data & Analytics in the same window
All Data & Analytics changes- SalesforceApr 4Salesforce Agentforce rebrands buying models to PayGo and PreCommit
- AmplitudeApr 2Amplitude drops tiered plan framing for unified feature display
- MixpanelApr 1Mixpanel Repositions Free and Growth Plans Around Self-Serve Analytics
- LyticsJan 13Lytics Expands Developer Plan with Unlimited Domains and 6-Month Data Retention, Despite Growth Plan Credit Reduction
Questions about this change
Did Segment raise prices in March 2026?
No list-price increase was recorded between Dec 29, 2025 and Mar 30, 2026. The change Pulse detected was a packaging change: limit lowered, positioning.
What changed on Segment's pricing page between Dec 29, 2025 and Mar 30, 2026?
Limit: 750+ → 550+, changed; positioning: Connections → Customer Data Pipeline, reworded. Pulse compared the captures it took on Dec 29, 2025 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does Segment change its pricing?
This quarterly roll-up includes the change Pulse first recorded in the week of Feb 23, 2026 (saved Mar 2, 2026), not a new one; Pulse recorded 0 other pricing-page changes for Segment in the 90 days before this one; the previous change was "Segment Expands Integration Capacity to Over 700 Apps, Enhancing Connectivity Options" in Q3 2025; Segment has been tracked since 2024-10-01.