Userpilot Growth Plan Price Increased by 50% to $749/mo Amid Significant Feature Enhancements and Limitations
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Userpilot's pricing page, Pulse recorded 10 changes: Dashboards added to Product Analytics section; NPS explicitly added to Starter plan features list; Retroactive Events and Autocapture features added (marked as coming soon); Banners added to User Engagement section; Monthly Active Users threshold added to Starter plan: Up to 2,000 MAU; Growth plan increased from $499/mo to $749/mo (50% increase) when paid annually; Product Analytics explicitly limited in Starter plan - changed from full 'Product Analytics' to 'Limited Product Analytics'; Growth plan feature expanded from 'Unlimited Feature Tags' to 'Unlimited Product Analytics, Surveys, & Feature Tags'; User & Company Profiles added to People & Tracking section; Feature Tagging limit decreased from 15 to 10 tags in Starter plan. Pulse files it as a pricing change (feature added, threshold added, price increase, feature change, limit decrease) with an upward direction. Pulse's latest capture (Oct 12, 2026) lists Starter at $299.
Userpilot's previous recorded change was "Userpilot Introduces HIPAA Compliance Certification, Enhancing Support & Services for Growth and Enterprise Plans" (Q1 2024). Userpilot has been tracked since 2024-10-01.
In the same window Segment, Pendo, Drift and Hotjar also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureAddedNo DashboardsDashboards
- Starter · FeatureAddedNo NPS explicitlyNPS explicitly
- — · FeatureFeature added
Retroactive Events and Autocapture features added (marked as coming soon)
- — · FeatureAddedNo BannersBanners
- Starter · LimitAdded
BeforeNo Monthly Active Users threshold
AfterMonthly Active Users threshold
- Growth · Price+50%$499/mo$749/mo
- Starter · FeatureReworded
BeforeProduct Analytics
AfterLimited Product Analytics
- Growth · FeatureReworded
BeforeUnlimited Feature Tags
AfterUnlimited Product Analytics, Surveys, & Feature Tags
- — · FeatureAddedNot listedUser & Company Profiles
- Starter · Limit−33%1510
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | No Dashboards | Dashboards | Added |
| Starter | Feature | No NPS explicitly | NPS explicitly | Added |
| — | Feature | Retroactive Events and Autocapture features added (marked as coming soon) | Feature added | |
| — | Feature | No Banners | Banners | Added |
| Starter | Limit | No Monthly Active Users threshold | Monthly Active Users threshold | Added |
| Growth | Price | $499/mo | $749/mo | +50% |
| Starter | Feature | Product Analytics | Limited Product Analytics | Reworded |
| Growth | Feature | Unlimited Feature Tags | Unlimited Product Analytics, Surveys, & Feature Tags | Reworded |
| — | Feature | Not listed | User & Company Profiles | Added |
| Starter | Limit | 15 | 10 | −33% |
Values as written on Userpilot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Userpilot's pricing page (userpilot.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where growth price reads $499/mo and then $749/mo.
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The two full-page captures with this change marked up are free with an account.
Userpilot, the last 90 days
Full history- Q1 2025packagingUserpilot Introduces Session Replay as Add-on for Growth Plan, Enhancing Mobile Features for Growth and Enterprise Users
- Q4 2024packagingUserpilot Increases Growth Plan Price by 6.7% to $799/mo and Changes Integrations to Add-On Status
- Q3 2024packagingUserpilot Limits Dashboard Capacity on Growth and Enterprise Plans to 25 Custom Dashboards
- Q2 2024improvedUserpilot Growth Plan Price Increased by 50% to $749/mo Amid Significant Feature Enhancements and Limitations · this change
- Q1 2024improvedUserpilot Introduces HIPAA Compliance Certification, Enhancing Support & Services for Growth and Enterprise Plans
Across CRM in the same window
All CRM changes- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- PendoJan 12Pendo Discontinues Pulse Plan, Simplifies Pricing Model, and Removes Pro Edition Designation from In-App Guides
- DriftJan 11Drift Discontinues All Major Pricing Plans, Shifts to Salesloft's Custom Package-Based Model
- HotjarJan 10Hotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans
Questions about this change
Did Userpilot raise prices in July 2024?
Yes. Pulse captured Userpilot's pricing page on Apr 1, 2024 and again on Jul 1, 2024 and recorded 1 price increase: Growth: $499/mo → $749/mo (+50%).
What changed on Userpilot's pricing page between Apr 1, 2024 and Jul 1, 2024?
Feature: No Dashboards → Dashboards, added; Starter feature: No NPS explicitly → NPS explicitly, added; Retroactive Events and Autocapture features added (marked as coming soon); feature: No Banners → Banners, added; Starter limit: No Monthly Active Users threshold → Monthly Active Users threshold, added; Growth price: $499/mo → $749/mo (+50%); Starter feature: Product Analytics → Limited Product Analytics, reworded; Growth feature: Unlimited Feature Tags → Unlimited Product Analytics, Surveys, & Feature Tags, reworded; feature: Not listed → User & Company Profiles, added; Starter limit: 15 → 10 (−33%). Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Userpilot change its pricing?
Pulse recorded 1 other pricing-page change for Userpilot in the 90 days before this one; the previous change was "Userpilot Introduces HIPAA Compliance Certification, Enhancing Support & Services for Growth and Enterprise Plans" in Q1 2024; Userpilot has been tracked since 2024-10-01.