Salesforce Loyalty Management renames Agentforce 1 to Max, adds 250K Flex Credits
What happened
Between the Sep 28, 2026 and Oct 5, 2026 captures of Salesforce's pricing page, Pulse recorded 2 changes: Agentforce 1 Editions renamed Agentforce Max Editions; availability changed from Field Service and Operations to Sales/Service; from $550/user/month unchanged; Agentforce Max Editions included Flex Credits increased from 2.5M to 2.75M per org per year. Pulse files it as a packaging change (limit increase, plan renamed) with an upward direction. The current page lists Starter at $20,000, Growth at $35,000, Advanced at $45,000 and Tableau CRM for Loyalty Management at $165.
It lands 174 days after Salesforce's previous change, "Salesforce Loyalty Management rebrands AppExchange to AgentExchange" (Apr 14, 2026). Salesforce has been tracked since 2025-01-03.
In the same window Zoho, Microsoft, HubSpot and Pipedrive also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Limit+10%2.5M2.75M per org per year
- — · PlanChanged
BeforeField Service and Operations
AfterSales/Service
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Limit | 2.5M | 2.75M per org per year | +10% |
| — | Plan | Field Service and Operations | Sales/Service | Changed |
Values as written on Salesforce's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Salesforce's pricing page (salesforce.com) from Sep 28, 2026 and Oct 5, 2026; the change is marked around the middle of the page, where limit reads 2.5M and then 2.75M per org per year.
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Salesforce, pricing history
Full history- Oct 5, 2026improvedSalesforce Loyalty Management renames Agentforce 1 to Max, adds 250K Flex Credits · this change
- Apr 14, 2026packagingSalesforce Loyalty Management rebrands AppExchange to AgentExchange
Across CRM in the same window
All CRM changes- ZohoSep 28Zoho Social adds Snapchat, Arattai as channels jump to 14/16
- MicrosoftSep 28Microsoft Speech: batch enhanced-feature no-extra-charge note removed
- HubSpotSep 21HubSpot Service Enterprise drops AI transcript enrichment from Enterprise plan
- PipedriveAug 5Pipedrive: Projects add-on price increase ($6.67→$16)
Questions about this change
Did Salesforce raise prices in October 2026?
No list-price increase was recorded between Sep 28, 2026 and Oct 5, 2026. The change Pulse detected was a packaging change: limit increase, plan renamed.
What changed on Salesforce's pricing page between Sep 28, 2026 and Oct 5, 2026?
Limit: 2.5M → 2.75M per org per year (+10%); plan: Field Service and Operations → Sales/Service, changed. Pulse compared the captures it took on Sep 28, 2026 and Oct 5, 2026; the before/after table above lists each item as written on the page.
How often does Salesforce change its pricing?
Pulse recorded 0 other pricing-page changes for Salesforce in the 90 days before this one; the previous change was "Salesforce Loyalty Management rebrands AppExchange to AgentExchange" on Apr 14, 2026; Salesforce has been tracked since 2025-01-03.