Salesforce Loyalty Management renames Agentforce 1 to Max, adds 250K Flex Credits
What happened
Between the Sep 28, 2026 and Oct 5, 2026 captures of Salesforce's pricing page, Pulse recorded 2 changes: Agentforce 1 Editions renamed Agentforce Max Editions; availability changed from Field Service and Operations to Sales/Service; from $550/user/month unchanged; Agentforce Max Editions included Flex Credits increased from 2.5M to 2.75M per org per year. Pulse files it as a packaging change (limit raised, plan renamed).
It lands 174 days after Salesforce's previous change, "Salesforce Loyalty Management rebrands AppExchange to AgentExchange" (Apr 13, 2026). Salesforce has been tracked since 2025-01-03.
In the same window Zoho, Microsoft, HubSpot and Pipedrive also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- +10%—Limit2.5M2.75M per org per year
- Changed—Plan
BeforeField Service and Operations
AfterSales/Service
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Limit | 2.5M | 2.75M per org per year | +10% |
| — | Plan | Field Service and Operations | Sales/Service | Changed |
Values as written on Salesforce's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Salesforce's pricing page (salesforce.com) from Sep 28, 2026 and Oct 5, 2026; the change is marked around the middle of the page, where "Field Service and Operations" becomes "Sales/Service".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Salesforce, pricing history
Full historyDates are the day each change was detected, Eastern time.
- Oct 4, 2026Limit raisedSalesforce Loyalty Management renames Agentforce 1 to Max, adds 250K Flex Credits This change
- Apr 13, 2026PackagingSalesforce Loyalty Management rebrands AppExchange to AgentExchange
Across CRM in the same window
All CRM changes- ZohoSep 28Zoho Social adds Snapchat, Arattai as channels jump to 14/16
- MicrosoftSep 28Microsoft Speech: batch enhanced-feature no-extra-charge note removed
- HubSpotSep 21HubSpot Service Enterprise drops AI transcript enrichment from Enterprise plan
- PipedriveAug 5Pipedrive: Projects add-on price increase ($6.67→$16)
Questions about this change
Did Salesforce raise prices in October 2026?
No list-price increase was recorded between Sep 28, 2026 and Oct 5, 2026 UTC. The change Pulse detected was a packaging change: limit raised, plan renamed.
What changed on Salesforce's pricing page between Sep 28, 2026 and Oct 5, 2026 UTC?
Limit: 2.5M → 2.75M per org per year (+10%); plan: Field Service and Operations → Sales/Service, changed. Pulse compared the captures it took on Sep 28, 2026 and Oct 5, 2026 UTC; the before/after table above lists each item as written on the page.
How often does Salesforce change its pricing?
Pulse recorded 0 other pricing-page changes for Salesforce in the 90 days before this one; the previous change was "Salesforce Loyalty Management rebrands AppExchange to AgentExchange" on Apr 13, 2026; Salesforce has been tracked since 2025-01-03.