Moz Introduces Explicit Query Limits for Domain Overview and Competitive Research Metrics
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Moz's pricing page, Pulse recorded 4 changes: On-Demand Crawls metric now shows explicit limits: 2 (Starter), 5 (Standard), 30 (Medium), 60 (Large); Competitive Research metric now shows explicit limits: 20 (Starter), 50 (Standard), 75 (Medium), 100 (Large) queries; Site Re-crawls metric now shows explicit limits: 10 (Medium), 25 (Large); Domain Overview metric now shows explicit limits: 20 (Starter), 50 (Standard), 100 (Medium), 180 (Large) queries per month. Pulse files it as a packaging change (threshold added) with an upward direction. Pulse's latest capture (Oct 5, 2026) lists Starter at $49, Standard at $79, Medium at $143, Large at $239 and Additional Link Tracking Lists at $25.
Moz's previous recorded change was "Moz Removes Premium Plan, Directs Enterprise Customers to 'Moz Enterprise' Inquiry" (Q3 2024). Moz has been tracked since 2024-10-01.
In the same window Semrush, Ahrefs and Adobe also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter, Standard, Medium · LimitAddedNo explicit limitsexplicit limits
- Starter, Standard, Medium · LimitAddedNo explicit limitsexplicit limits
- Medium, Large · LimitAddedNo explicit limitsexplicit limits
- Starter, Standard, Medium · LimitAddedNo explicit limitsexplicit limits
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter, Standard, Medium | Limit | No explicit limits | explicit limits | Added |
| Starter, Standard, Medium | Limit | No explicit limits | explicit limits | Added |
| Medium, Large | Limit | No explicit limits | explicit limits | Added |
| Starter, Standard, Medium | Limit | No explicit limits | explicit limits | Added |
Values as written on Moz's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Moz's pricing page (moz.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where explicit limits now appears.
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Moz, the last 90 days
Full history- Jan 13, 2026decreaseMoz Medium Plan Yearly Price Decreases to $143/mo, Saving Customers 0.7%
- Q3 2025increaseMoz Medium Plan Yearly Price Increased by 0.7% to $144/mo
- Q2 2025improvedMoz Introduces AI-Powered Tools Across All Plans, Enhancing SEO Capabilities for Users
- Q4 2024improvedMoz Introduces Explicit Query Limits for Domain Overview and Competitive Research Metrics · this change
- Q3 2024packagingMoz Removes Premium Plan, Directs Enterprise Customers to 'Moz Enterprise' Inquiry
Across Marketing & Content in the same window
All Marketing & Content changes- SemrushJan 12Semrush Social Add-On Price Jumps 52% from $19.75 to $29.99/month
- AhrefsJan 10Ahrefs Removes Lite Plan, Adjusts Brand Radar AI Pricing to "from $199/mo"
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
Questions about this change
Did Moz raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a packaging change: threshold added.
What changed on Moz's pricing page between Oct 1, 2024 and Jan 1, 2025?
Starter, Standard, Medium limit: No explicit limits → explicit limits, added; Starter, Standard, Medium limit: No explicit limits → explicit limits, added; Medium, Large limit: No explicit limits → explicit limits, added; Starter, Standard, Medium limit: No explicit limits → explicit limits, added. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Moz change its pricing?
Pulse recorded 1 other pricing-page change for Moz in the 90 days before this one; the previous change was "Moz Removes Premium Plan, Directs Enterprise Customers to 'Moz Enterprise' Inquiry" in Q3 2024; Moz has been tracked since 2024-10-01.