Podium Transitions Core and Pro Plans to Custom Pricing, Requiring Sales Contact for Subscription Details
What happened
Between the Jan 1, 2025 and Apr 13, 2025 captures of Podium's pricing page, Pulse recorded 3 changes: Bulk messages metric terminology changed from 'messages/mo' to 'credits/mo' for Core (250) and Pro (500) plans; Core plan pricing hidden - changed from $399 USD/month to 'Custom pricing' (contact sales required); Pro plan pricing hidden - changed from $599 USD/month to 'Custom pricing' (contact sales required). Pulse files it as a pricing change (metric change, price hidden) with a downward direction. Pulse's latest capture (Jul 4, 2026) lists Core at $399 and Pro at $599.
Podium's previous recorded change was "Podium Introduces Exclusive AI Employee Features in Signature Plan with AI Scheduler, AI Marketer, and AI Salesperson" (Q3 2024). Before that Pulse recorded "Podium Renames Conversational AI Agent to AI Employee, Highlighting Multi-Location Business Discounts" (Q2 2024) and "Podium Implements Major Price Hikes: Core Plan Up 60% to $399/Month, Pro Plan Up 46% to $599/Month" (Q1 2024). Podium has been tracked since 2023-12-19.
In the same window Intercom, HubSpot, Twilio, Sproutsocial and Hootsuite also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Core, Pro · Pricing modelRewordedmessages/mocredits/mo
- Core · Price visibilityChanged$399 USD/month'Custom pricing'
- Pro · Price visibilityChanged$599 USD/month'Custom pricing'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Core, Pro | Pricing model | messages/mo | credits/mo | Reworded |
| Core | Price visibility | $399 USD/month | 'Custom pricing' | Changed |
| Pro | Price visibility | $599 USD/month | 'Custom pricing' | Changed |
Values as written on Podium's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Podium's pricing page (podium.com) from Jan 1, 2025 and Apr 13, 2025; the change is marked around the middle of the page, where "messages/mo" becomes "credits/mo".
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The two full-page captures with this change marked up are free with an account.
Podium, pricing history
Full history- Apr 4, 2026packagingPodium removes team member tracking from plan comparison
- Q4 2025packagingPodium Removes All Pricing Information from Website, Requiring Sales Contact for Core, Pro, and Signature Plans
- Q2 2025packagingPodium Unveils Pro Plan Pricing at $599/Month, Shifting from Custom Pricing to Standardized Rates
- Q1 2025packagingPodium Transitions Core and Pro Plans to Custom Pricing, Requiring Sales Contact for Subscription Details · this change
- Q3 2024improvedPodium Introduces Exclusive AI Employee Features in Signature Plan with AI Scheduler, AI Marketer, and AI Salesperson
- Q2 2024packagingPodium Renames Conversational AI Agent to AI Employee, Highlighting Multi-Location Business Discounts
- Q1 2024packagingPodium Implements Major Price Hikes: Core Plan Up 60% to $399/Month, Pro Plan Up 46% to $599/Month
Across CRM in the same window
All CRM changes- IntercomJan 21Intercom Increases Phone Service Minimum Pricing by 243%, Now Starting at $0.012 per Minute
- HubSpotJan 21HubSpot Transforms Pricing Model with Flat Allocation of Credits and Expands Allocation to 500 Credits
- TwilioJan 21Twilio Launches Video API with Competitive Pricing at $0.004/min for Video Calls
- SproutsocialJan 12Sproutsocial Enhances Advanced Plan with API Access, Removes API from Premium Analytics Add-on
- HootsuiteJan 11Hootsuite Removes Ad Spend Limits on Professional and Team Plans, Unlocking Unlimited Post Boosting
Questions about this change
Did Podium raise prices in April 2025?
No list-price increase was recorded between Jan 1, 2025 and Apr 13, 2025. The change Pulse detected was a pricing change: metric change, price hidden.
What changed on Podium's pricing page between Jan 1, 2025 and Apr 13, 2025?
Core, Pro pricing model: messages/mo → credits/mo, reworded; Core price visibility: $399 USD/month → 'Custom pricing', changed; Pro price visibility: $599 USD/month → 'Custom pricing', changed. Pulse compared the captures it took on Jan 1, 2025 and Apr 13, 2025; the before/after table above lists each item as written on the page.
How often does Podium change its pricing?
Pulse recorded 0 other pricing-page changes for Podium in the 90 days before this one; the previous change was "Podium Introduces Exclusive AI Employee Features in Signature Plan with AI Scheduler, AI Marketer, and AI Salesperson" in Q3 2024; Podium has been tracked since 2023-12-19.