Pardot renames Marketing Cloud plans to 'Next' Growth and Advanced
What happened
Between the May 4, 2026 and May 11, 2026 captures of Pardot's pricing page, Pulse recorded one change: Marketing Cloud Growth Edition and Advanced Edition renamed to Marketing Cloud Next Growth Edition and Next Advanced Edition, adding 'Next' to both plan names. Pulse files it as a packaging change (plan renamed) with a neutral direction. Pulse's latest capture (Jun 11, 2026) lists Salesforce Starter at $25, Marketing Cloud Next Growth Edition at $1,500, Marketing Cloud Next Advanced Edition at $3,250, Salesforce Personalization at $8,000 and Engagement+ at $2,000.
It lands 120 days after Pardot's previous change, "Pardot Transforms Marketing Intelligence Pricing from Per-User to Per-Organization Model" (Jan 12, 2026). Before that Pulse recorded "Pardot Introduces Personalization+ at $15,000/org/month, Enhancing Cross-Channel Messaging Capabilities" (Q3 2025), "Pardot Removes Data Cloud Add-On Pricing, Impacting Annual Costs for Organizations" (Q2 2025) and "Pardot Pricing Update: Marketing Cloud Advanced Edition Renamed to Marketing Cloud Advanced" (Q1 2025). Pardot has been tracked since 2023-11-14.
In the same window HubSpot, ActiveCampaign, Salesforce, Constant Contact and Getresponse also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Marketing Cloud Next Growth Edition · PlanRenamed
BeforeMarketing Cloud Growth Edition and Advanced Edition
AfterMarketing Cloud Next Growth Edition and Next Advanced Edition
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Marketing Cloud Next Growth Edition | Plan | Marketing Cloud Growth Edition and Advanced Edition | Marketing Cloud Next Growth Edition and Next Advanced Edition | Renamed |
Values as written on Pardot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pardot's pricing page (salesforce.com) from May 4, 2026 and May 11, 2026; the change is marked in the lower part of the page, where "Marketing Cloud Growth Edition and Advanced Edition" becomes "Marketing Cloud Next Growth Edition and Next Advanced Edition".
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Pardot, pricing history
Full history- May 12, 2026packagingPardot renames Marketing Cloud plans to 'Next' Growth and Advanced · this change
- Jan 12, 2026packagingPardot Transforms Marketing Intelligence Pricing from Per-User to Per-Organization Model
- Q3 2025packagingPardot Introduces Personalization+ at $15,000/org/month, Enhancing Cross-Channel Messaging Capabilities
- Q2 2025packagingPardot Removes Data Cloud Add-On Pricing, Impacting Annual Costs for Organizations
- Q1 2025packagingPardot Pricing Update: Marketing Cloud Advanced Edition Renamed to Marketing Cloud Advanced
- Q4 2024improvedPardot Introduces New $25/User/Month Starter Suite Plan, Restructures Pricing to Focus on Editions and Related Products
- Q1 2024packagingPardot Introduces New Marketing Cloud Growth Edition Plan at $1,500/month, Enhancing Marketing Capabilities with AI Features
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotMay 13HubSpot Suite Enterprise reveals $9/1K credits pricing, adds Macros
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
- Constant ContactApr 11Constant Contact shifts to 50% off all plans for 3 months
- GetresponseFeb 23Getresponse slashes annual discount from 30% to 18% across all plans
Questions about this change
Did Pardot raise prices in May 2026?
No list-price increase was recorded between May 4, 2026 and May 11, 2026. The change Pulse detected was a packaging change: plan renamed.
What changed on Pardot's pricing page between May 4, 2026 and May 11, 2026?
Marketing Cloud Next Growth Edition plan: Marketing Cloud Growth Edition and Advanced Edition → Marketing Cloud Next Growth Edition and Next Advanced Edition, renamed. Pulse compared the captures it took on May 4, 2026 and May 11, 2026; the before/after table above lists each item as written on the page.
How often does Pardot change its pricing?
Pulse recorded 0 other pricing-page changes for Pardot in the 90 days before this one; the previous change was "Pardot Transforms Marketing Intelligence Pricing from Per-User to Per-Organization Model" on Jan 12, 2026; Pardot has been tracked since 2023-11-14.