Pardot Removes Data Cloud Add-On Pricing, Impacting Annual Costs for Organizations
What happened
Between the Apr 1, 2025 and Jul 6, 2025 captures of Pardot's pricing page, Pulse recorded one change: Data Cloud add-on (starting at $108,000 USD/org/year) removed from pricing page. Pulse files it as a packaging change (add-on removed) with a downward direction. Pulse's latest capture (Jun 11, 2026) lists Salesforce Starter at $25, Marketing Cloud Next Growth Edition at $1,500, Marketing Cloud Next Advanced Edition at $3,250, Salesforce Personalization at $8,000 and Engagement+ at $2,000.
Pardot's previous recorded change was "Pardot Pricing Update: Marketing Cloud Advanced Edition Renamed to Marketing Cloud Advanced" (Q1 2025). Pardot has been tracked since 2023-11-14.
In the same window Salesforce, HubSpot, Constant Contact and Getresponse also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Add-onAdd-on removed
Data Cloud add-on (starting at $108,000 USD/org/year) removed from pricing page
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Add-on | — | $108,000 | Add-on removed |
Values as written on Pardot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pardot's pricing page (salesforce.com) from Apr 1, 2025 and Jul 6, 2025; the change is marked on the page.
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Pardot, the last 90 days
Full history- May 12, 2026packagingPardot renames Marketing Cloud plans to 'Next' Growth and Advanced
- Jan 12, 2026packagingPardot Transforms Marketing Intelligence Pricing from Per-User to Per-Organization Model
- Q3 2025packagingPardot Introduces Personalization+ at $15,000/org/month, Enhancing Cross-Channel Messaging Capabilities
- Q2 2025packagingPardot Removes Data Cloud Add-On Pricing, Impacting Annual Costs for Organizations · this change
- Q1 2025packagingPardot Pricing Update: Marketing Cloud Advanced Edition Renamed to Marketing Cloud Advanced
Across Marketing & Content in the same window
All Marketing & Content changes- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- Constant ContactJan 11Constant Contact Introduces Game-Changing Campaign Builder Feature for Rapid Multi-Channel Campaign Creation
- GetresponseJan 10Getresponse Reveals MAX Pricing at $1099/mo Annually Amid Significant Discount Reductions and Price Increases
Questions about this change
Did Pardot raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 6, 2025. The change Pulse detected was a packaging change: add-on removed.
What changed on Pardot's pricing page between Apr 1, 2025 and Jul 6, 2025?
Data Cloud add-on (starting at $108,000 USD/org/year) removed from pricing page. Pulse compared the captures it took on Apr 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does Pardot change its pricing?
Pulse recorded 1 other pricing-page change for Pardot in the 90 days before this one; the previous change was "Pardot Pricing Update: Marketing Cloud Advanced Edition Renamed to Marketing Cloud Advanced" in Q1 2025; Pardot has been tracked since 2023-11-14.