Pardot Introduces Personalization+ at $15,000/org/month, Enhancing Cross-Channel Messaging Capabilities
What happened
Between the Jul 6, 2025 and Oct 11, 2025 captures of Pardot's pricing page, Pulse recorded 9 changes: Personalization+ introduced to personalize every message across channels at $15,000/org/month (billed annually); Account Engagement+ introduced as upgrade path allowing existing customers to access next-gen Agentforce marketing capabilities at $1,250/org/month (billed annually); Marketing Cloud Advanced renamed to Marketing Cloud Advanced Edition; Marketing Cloud Growth renamed to Marketing Cloud Growth Edition; Salesforce Personalization decreased from $108,000/org/year to $96,000/org/year ($8,000/month billed annually), an 11% reduction; Loyalty Management increased from $20,000/org/year to $240,000/org/year ($20,000/month billed annually), a 12x (1,100%) increase; Engagement+ introduced to extend cross-channel customer journeys with advanced agentic capabilities at $2,000/org/month (billed annually); Intelligence+ introduced to improve marketing analytics and measurement capabilities at $11,000/org/month (billed annually); Marketing Intelligence changed from org-based pricing ($3,000/org/year) to user-based pricing ($10,000/user/month billed annually), representing a 40x increase for single-user orgs and higher for multi-user scenarios. Pulse files it as a pricing change (new plan, plan renamed, price decrease, price increase, metric change) with a neutral direction. Pulse's latest capture (Jun 11, 2026) lists Salesforce Starter at $25, Marketing Cloud Next Growth Edition at $1,500, Marketing Cloud Next Advanced Edition at $3,250, Salesforce Personalization at $8,000 and Engagement+ at $2,000.
Pardot's previous recorded change was "Pardot Removes Data Cloud Add-On Pricing, Impacting Annual Costs for Organizations" (Q2 2025). Pardot has been tracked since 2023-11-14.
In the same window Salesforce, HubSpot, Constant Contact and Getresponse also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Personalization+ · PlanAddedNo Personalization+Personalization+
- Account Engagement+ · PlanAddedNo Account Engagement+Account Engagement+
- — · PlanRenamed
BeforeMarketing Cloud Advanced
AfterMarketing Cloud Advanced Edition
- — · PlanRenamed
BeforeMarketing Cloud Growth
AfterMarketing Cloud Growth Edition
- Salesforce Personalization · Price−11%$108,000/org/year$96,000/org/year
- Loyalty Management · Price+1100%$20,000/org/year$240,000/org/year
- Engagement+ · PlanAddedNo Engagement+Engagement+
- Intelligence+ · PlanAddedNo Intelligence+Intelligence+
- Marketing Intelligence · Pricing modelMetric change
Marketing Intelligence changed from org-based pricing ($3,000/org/year) to user-based pricing ($10,000/user/month billed annually), representing a 40x increase for single-user orgs and higher for multi-user scenarios
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Personalization+ | Plan | No Personalization+ | Personalization+ | Added |
| Account Engagement+ | Plan | No Account Engagement+ | Account Engagement+ | Added |
| — | Plan | Marketing Cloud Advanced | Marketing Cloud Advanced Edition | Renamed |
| — | Plan | Marketing Cloud Growth | Marketing Cloud Growth Edition | Renamed |
| Salesforce Personalization | Price | $108,000/org/year | $96,000/org/year | −11% |
| Loyalty Management | Price | $20,000/org/year | $240,000/org/year | +1100% |
| Engagement+ | Plan | No Engagement+ | Engagement+ | Added |
| Intelligence+ | Plan | No Intelligence+ | Intelligence+ | Added |
| Marketing Intelligence | Pricing model | Marketing Intelligence changed from org-based pricing ($3,000/org/year) to user-based pricing ($10,000/user/month billed annually), representing a 40x increase for single-user orgs and higher for multi-user scenarios | Metric change | |
Values as written on Pardot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pardot's pricing page (salesforce.com) from Jul 6, 2025 and Oct 11, 2025; the change is marked around the middle of the page, where salesforce personalization price reads $108,000/org/year and then $96,000/org/year.
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Pardot, the last 90 days
Full history- May 12, 2026packagingPardot renames Marketing Cloud plans to 'Next' Growth and Advanced
- Jan 12, 2026packagingPardot Transforms Marketing Intelligence Pricing from Per-User to Per-Organization Model
- Q3 2025packagingPardot Introduces Personalization+ at $15,000/org/month, Enhancing Cross-Channel Messaging Capabilities · this change
- Q2 2025packagingPardot Removes Data Cloud Add-On Pricing, Impacting Annual Costs for Organizations
Across Marketing & Content in the same window
All Marketing & Content changes- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- Constant ContactJan 11Constant Contact Introduces Game-Changing Campaign Builder Feature for Rapid Multi-Channel Campaign Creation
- GetresponseJan 10Getresponse Reveals MAX Pricing at $1099/mo Annually Amid Significant Discount Reductions and Price Increases
Questions about this change
Did Pardot raise prices in October 2025?
No — prices went down. Between Jul 6, 2025 and Oct 11, 2025 Pardot's pricing page showed 1 price cut: Salesforce Personalization: $108,000/org/year → $96,000/org/year (−11%).
What changed on Pardot's pricing page between Jul 6, 2025 and Oct 11, 2025?
Personalization+ plan: No Personalization+ → Personalization+, added; Account Engagement+ plan: No Account Engagement+ → Account Engagement+, added; plan: Marketing Cloud Advanced → Marketing Cloud Advanced Edition, renamed; plan: Marketing Cloud Growth → Marketing Cloud Growth Edition, renamed; Salesforce Personalization price: $108,000/org/year → $96,000/org/year (−11%); Loyalty Management price: $20,000/org/year → $240,000/org/year (+1100%); Engagement+ plan: No Engagement+ → Engagement+, added; Intelligence+ plan: No Intelligence+ → Intelligence+, added; Marketing Intelligence changed from org-based pricing ($3,000/org/year) to user-based pricing ($10,000/user/month billed annually), representing a 40x increase for single-user orgs and higher for multi-user scenarios. Pulse compared the captures it took on Jul 6, 2025 and Oct 11, 2025; the before/after table above lists each item as written on the page.
How often does Pardot change its pricing?
Pulse recorded 1 other pricing-page change for Pardot in the 90 days before this one; the previous change was "Pardot Removes Data Cloud Add-On Pricing, Impacting Annual Costs for Organizations" in Q2 2025; Pardot has been tracked since 2023-11-14.