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Packaging change·Jan 1 → Apr 1, 2025·Q1 2025·Marketing & Content

Pardot Pricing Update: Marketing Cloud Advanced Edition Renamed to Marketing Cloud Advanced

PardotPackagingPlan renamed

What changed

Plan renamed

Marketing Cloud Advanced Edition renamed to Marketing Cloud Advanced

Before and after

Jan 1, 2025 vs Apr 1, 2025
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What changed

Marketing Cloud Advanced Edition renamed to Marketing Cloud Advanced

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Q4 2024 · Pardot Introduces New $25/User/Month Starter Suite Plan, Restructures Pricing to Focus on Editions and Related ProductsPardot Removes Data Cloud Add-On Pricing, Impacting Annual Costs for Organizations · Q2 2025

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  1. Week 20, 2026·packaging
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  2. Q4 2025·packaging
    Pardot Transforms Marketing Intelligence Pricing from Per-User to Per-Organization Model
  3. Q3 2025·packaging
    Pardot Introduces Personalization+ at $15,000/org/month, Enhancing Cross-Channel Messaging Capabilities
  4. Q2 2025·packaging
    Pardot Removes Data Cloud Add-On Pricing, Impacting Annual Costs for Organizations
  5. Q4 2024·improved
    Pardot Introduces New $25/User/Month Starter Suite Plan, Restructures Pricing to Focus on Editions and Related Products