Pardot Pricing Update: Marketing Cloud Advanced Edition Renamed to Marketing Cloud Advanced
What happened
Between the Jan 1, 2025 and Apr 1, 2025 captures of Pardot's pricing page, Pulse recorded one change: Marketing Cloud Advanced Edition renamed to Marketing Cloud Advanced. Pulse files it as a packaging change (plan renamed) with a neutral direction. Pulse's latest capture (Jun 11, 2026) lists Salesforce Starter at $25, Marketing Cloud Next Growth Edition at $1,500, Marketing Cloud Next Advanced Edition at $3,250, Salesforce Personalization at $8,000 and Engagement+ at $2,000.
Pardot's previous recorded change was "Pardot Introduces New $25/User/Month Starter Suite Plan, Restructures Pricing to Focus on Editions and Related Products" (Q4 2024). Pardot has been tracked since 2023-11-14.
In the same window Salesforce, HubSpot, Constant Contact and Getresponse also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PlanRenamed
BeforeMarketing Cloud Advanced Edition
AfterMarketing Cloud Advanced
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Plan | Marketing Cloud Advanced Edition | Marketing Cloud Advanced | Renamed |
Values as written on Pardot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pardot's pricing page (salesforce.com) from Jan 1, 2025 and Apr 1, 2025; the change is marked on the page, where "Marketing Cloud Advanced Edition" becomes "Marketing Cloud Advanced".
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Pardot, the last 90 days
Full history- Jan 12, 2026packagingPardot Transforms Marketing Intelligence Pricing from Per-User to Per-Organization Model
- Q3 2025packagingPardot Introduces Personalization+ at $15,000/org/month, Enhancing Cross-Channel Messaging Capabilities
- Q2 2025packagingPardot Removes Data Cloud Add-On Pricing, Impacting Annual Costs for Organizations
- Q1 2025packagingPardot Pricing Update: Marketing Cloud Advanced Edition Renamed to Marketing Cloud Advanced · this change
- Q4 2024improvedPardot Introduces New $25/User/Month Starter Suite Plan, Restructures Pricing to Focus on Editions and Related Products
Across Marketing & Content in the same window
All Marketing & Content changes- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- Constant ContactJan 11Constant Contact Introduces Game-Changing Campaign Builder Feature for Rapid Multi-Channel Campaign Creation
- GetresponseJan 10Getresponse Reveals MAX Pricing at $1099/mo Annually Amid Significant Discount Reductions and Price Increases
Questions about this change
Did Pardot raise prices in April 2025?
No list-price increase was recorded between Jan 1, 2025 and Apr 1, 2025. The change Pulse detected was a packaging change: plan renamed.
What changed on Pardot's pricing page between Jan 1, 2025 and Apr 1, 2025?
Plan: Marketing Cloud Advanced Edition → Marketing Cloud Advanced, renamed. Pulse compared the captures it took on Jan 1, 2025 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does Pardot change its pricing?
Pulse recorded 1 other pricing-page change for Pardot in the 90 days before this one; the previous change was "Pardot Introduces New $25/User/Month Starter Suite Plan, Restructures Pricing to Focus on Editions and Related Products" in Q4 2024; Pardot has been tracked since 2023-11-14.