Pardot Introduces New $25/User/Month Starter Suite Plan, Restructures Pricing to Focus on Editions and Related Products
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Pardot's pricing page, Pulse recorded 8 changes: Pricing page restructured from product-focused sections to edition-based hierarchy, with Marketing Cloud Engagement and Account Engagement moved to 'related products and add-ons' section; Agentforce Campaigns feature added to Marketing Cloud Growth Edition; Path Experimentation feature added to Marketing Cloud Advanced Edition; Starter Suite plan added at $25/User/Month with marketing, sales, service, and commerce tools; Marketing Cloud Growth Edition feature changed from 'AI-powered Emails and Campaigns' to 'Agentforce Campaigns'; Marketing Cloud Advanced Edition plan added at $3,250/Org/Month; Agentforce AI Scoring added to Marketing Cloud Advanced Edition; Unified Conversational SMS feature added to Marketing Cloud Advanced Edition. Pulse files it as a packaging change (package change, feature added, new plan, feature change) with an upward direction. Pulse's latest capture (Jun 11, 2026) lists Salesforce Starter at $25, Marketing Cloud Next Growth Edition at $1,500, Marketing Cloud Next Advanced Edition at $3,250, Salesforce Personalization at $8,000 and Engagement+ at $2,000.
Pardot's previous recorded change was "Pardot Introduces New Marketing Cloud Growth Edition Plan at $1,500/month, Enhancing Marketing Capabilities with AI Features" (Q1 2024). Pardot has been tracked since 2023-11-14.
In the same window Salesforce, HubSpot, Constant Contact and Getresponse also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PackagingChangedproduct-focused sectionsedition-based hierarchy
- — · FeatureAdded
BeforeNo Agentforce Campaigns feature
AfterAgentforce Campaigns feature
- — · FeatureAdded
BeforeNo Path Experimentation feature
AfterPath Experimentation feature
- Starter Suite · PlanAddedNo Starter Suite planStarter Suite plan
- — · FeatureReworded
BeforeAI-powered Emails and Campaigns
AfterAgentforce Campaigns
- Cloud Advanced Edition · PlanAdded
BeforeNot listed
AfterMarketing Cloud Advanced Edition plan
- — · FeatureAddedNo Agentforce AI ScoringAgentforce AI Scoring
- — · FeatureAdded
BeforeNot listed
AfterUnified Conversational SMS feature
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Packaging | product-focused sections | edition-based hierarchy | Changed |
| — | Feature | No Agentforce Campaigns feature | Agentforce Campaigns feature | Added |
| — | Feature | No Path Experimentation feature | Path Experimentation feature | Added |
| Starter Suite | Plan | No Starter Suite plan | Starter Suite plan | Added |
| — | Feature | AI-powered Emails and Campaigns | Agentforce Campaigns | Reworded |
| Cloud Advanced Edition | Plan | Not listed | Marketing Cloud Advanced Edition plan | Added |
| — | Feature | No Agentforce AI Scoring | Agentforce AI Scoring | Added |
| — | Feature | Not listed | Unified Conversational SMS feature | Added |
Values as written on Pardot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pardot's pricing page (salesforce.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where "product-focused sections" becomes "edition-based hierarchy".
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Pardot, pricing history
Full history- Q3 2025packagingPardot Introduces Personalization+ at $15,000/org/month, Enhancing Cross-Channel Messaging Capabilities
- Q2 2025packagingPardot Removes Data Cloud Add-On Pricing, Impacting Annual Costs for Organizations
- Q1 2025packagingPardot Pricing Update: Marketing Cloud Advanced Edition Renamed to Marketing Cloud Advanced
- Q4 2024improvedPardot Introduces New $25/User/Month Starter Suite Plan, Restructures Pricing to Focus on Editions and Related Products · this change
- Q1 2024packagingPardot Introduces New Marketing Cloud Growth Edition Plan at $1,500/month, Enhancing Marketing Capabilities with AI Features
Across Marketing & Content in the same window
All Marketing & Content changes- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- Constant ContactJan 11Constant Contact Introduces Game-Changing Campaign Builder Feature for Rapid Multi-Channel Campaign Creation
- GetresponseJan 10Getresponse Reveals MAX Pricing at $1099/mo Annually Amid Significant Discount Reductions and Price Increases
Questions about this change
Did Pardot raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a packaging change: package change, feature added, new plan, feature change.
What changed on Pardot's pricing page between Oct 1, 2024 and Jan 1, 2025?
Packaging: product-focused sections → edition-based hierarchy, changed; feature: No Agentforce Campaigns feature → Agentforce Campaigns feature, added; feature: No Path Experimentation feature → Path Experimentation feature, added; Starter Suite plan: No Starter Suite plan → Starter Suite plan, added; feature: AI-powered Emails and Campaigns → Agentforce Campaigns, reworded; Cloud Advanced Edition plan: Not listed → Marketing Cloud Advanced Edition plan, added; feature: No Agentforce AI Scoring → Agentforce AI Scoring, added; feature: Not listed → Unified Conversational SMS feature, added. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Pardot change its pricing?
Pulse recorded 0 other pricing-page changes for Pardot in the 90 days before this one; the previous change was "Pardot Introduces New Marketing Cloud Growth Edition Plan at $1,500/month, Enhancing Marketing Capabilities with AI Features" in Q1 2024; Pardot has been tracked since 2023-11-14.