Pardot is a SaaS company that provides marketing automation software to help businesses streamline and automate their marketing efforts, including email marketing, lead management, and analytics.
Pricing Change History
7 changesMarketing Cloud Growth Edition and Advanced Edition renamed to Marketing Cloud Next Growth Edition and Next Advanced Edition, adding 'Next' to both plan names.
Marketing Intelligence pricing unit changed from per-user ($10,000/User/Month) to per-organization ($10,000/Org/Month)
Account Engagement+ introduced as upgrade path allowing existing customers to access next-gen Agentforce marketing capabilities at $1,250/org/month (billed annually) Marketing Cloud Growth renamed to Marketing Cloud Growth Edition
Data Cloud add-on (starting at $108,000 USD/org/year) removed from pricing page
Marketing Cloud Advanced Edition renamed to Marketing Cloud Advanced
Starter Suite plan added at $25/User/Month with marketing, sales, service, and commerce tools Marketing Cloud Growth Edition feature changed from 'AI-powered Emails and Campaigns' to 'Agentforce Campaigns'
Marketing Cloud Personalization increased from $100,000/year to $108,000/year (8% increase) Referral Marketing product added at $12,500 USD/month for up to 100,000 brand advocates with unlimited referral promotions
Research Pardot's pricing with the Pulse Agent
Ask anything about Pardot's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Type | Price |
|---|---|---|
| Salesforce Starter | Plan | $25 /user/mobilled annually · $25 billed monthly |
| Marketing Cloud Next Growth Edition | Plan | $1,500 /mobilled annually |
| Marketing Cloud Next Advanced Edition | Plan | $3,250 /mobilled annually |
| Salesforce Personalization | Add-on | $8,000 /mobilled annually |
| Signature Success Plan | Add-on | Contact |
| Standard Success Plan | Add-on | Free |
| Engagement+ | Add-on | $2,000 /mobilled annually |
| Account Engagement+ | Add-on | $1,250 /mobilled annually |
| Marketing Intelligence | Add-on | $10,000 /mobilled annually |
| Intelligence+ | Add-on | $11,000 /mobilled annually |
| Personalization+ | Add-on | $15,000 /mobilled annually |
| Premier Success Plan | Add-on | Contact |
| Loyalty Management | Add-on | $20,000 /mobilled annually |
Company Facts
How Pardot compares with its peers
| Company | Entry price | Last change |
|---|---|---|
H HubSpot | $7 /seat/mo, billed annually | Oct 23, 2026 |
A Adobe Marketo Engage | Contact | — |
A ActiveCampaign | $15 /mo, billed annually | Oct 26, 2026 |
S Salesforce | $25 /user/mo, billed annually | Oct 26, 2026 |
G Getresponse | $15.58 /mo, billed annually | Feb 23, 2026 |
C Constant Contact | $10.2 /mo, billed annually | Aug 24, 2026 |
Pardot pricing FAQ
- How much does Pardot cost?
- Pardot pricing starts at $25/user/mo on Salesforce Starter, billed annually. Pardot lists 3 plans on its pricing page; the Standard Success Plan plan is free.
- Does Pardot have a free plan?
- Yes. Pardot's Standard Success Plan plan is free; paid plans start at $25/user/mo on Salesforce Starter, billed annually.
- What pricing model does Pardot use?
- Pardot uses subscription pricing across 3 plans, with a free tier.
- When did Pardot last change its pricing?
- May 12, 2026: Pardot renames Marketing Cloud plans to 'Next' Growth and Advanced.
- How often has Pardot changed its pricing?
- Pulse has recorded 7 pricing changes for Pardot since it started tracking on Nov 14, 2023; the pricing page was last captured on Jun 11, 2026.
- Who are Pardot's pricing peers?
- Pulse compares Pardot with HubSpot, Adobe Marketo Engage, ActiveCampaign, Salesforce, Getresponse and Constant Contact.