Pardot Transforms Marketing Intelligence Pricing from Per-User to Per-Organization Model
What happened
Between the Oct 11, 2025 and Jan 5, 2026 captures of Pardot's pricing page, Pulse recorded one change: Marketing Intelligence pricing unit changed from per-user ($10,000/User/Month) to per-organization ($10,000/Org/Month). Pulse files it as a packaging change (metric change) with a neutral direction. Pulse's latest capture (Jun 11, 2026) lists Salesforce Starter at $25, Marketing Cloud Next Growth Edition at $1,500, Marketing Cloud Next Advanced Edition at $3,250, Salesforce Personalization at $8,000 and Engagement+ at $2,000.
Pardot's previous recorded change was "Pardot Introduces Personalization+ at $15,000/org/month, Enhancing Cross-Channel Messaging Capabilities" (Q3 2025). Before that Pulse recorded "Pardot Removes Data Cloud Add-On Pricing, Impacting Annual Costs for Organizations" (Q2 2025), "Pardot Pricing Update: Marketing Cloud Advanced Edition Renamed to Marketing Cloud Advanced" (Q1 2025) and "Pardot Introduces New $25/User/Month Starter Suite Plan, Restructures Pricing to Focus on Editions and Related Products" (Q4 2024). Pardot has been tracked since 2023-11-14.
In the same window Salesforce, HubSpot, Constant Contact and Getresponse also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Marketing Intelligence · Pricing modelMetric change
Marketing Intelligence pricing unit changed from per-user ($10,000/User/Month) to per-organization ($10,000/Org/Month)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Marketing Intelligence | Pricing model | Marketing Intelligence pricing unit changed from per-user ($10,000/User/Month) to per-organization ($10,000/Org/Month) | Metric change | |
Values as written on Pardot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pardot's pricing page (salesforce.com) from Oct 11, 2025 and Jan 5, 2026; the change is marked near the top of the page.
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Pardot, pricing history
Full history- May 12, 2026packagingPardot renames Marketing Cloud plans to 'Next' Growth and Advanced
- Jan 12, 2026packagingPardot Transforms Marketing Intelligence Pricing from Per-User to Per-Organization Model · this change
- Q3 2025packagingPardot Introduces Personalization+ at $15,000/org/month, Enhancing Cross-Channel Messaging Capabilities
- Q2 2025packagingPardot Removes Data Cloud Add-On Pricing, Impacting Annual Costs for Organizations
- Q1 2025packagingPardot Pricing Update: Marketing Cloud Advanced Edition Renamed to Marketing Cloud Advanced
- Q4 2024improvedPardot Introduces New $25/User/Month Starter Suite Plan, Restructures Pricing to Focus on Editions and Related Products
- Q1 2024packagingPardot Introduces New Marketing Cloud Growth Edition Plan at $1,500/month, Enhancing Marketing Capabilities with AI Features
Across Marketing & Content in the same window
All Marketing & Content changes- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- Constant ContactJan 11Constant Contact Introduces Game-Changing Campaign Builder Feature for Rapid Multi-Channel Campaign Creation
- GetresponseJan 10Getresponse Reveals MAX Pricing at $1099/mo Annually Amid Significant Discount Reductions and Price Increases
Questions about this change
Did Pardot raise prices in January 2026?
No list-price increase was recorded between Oct 11, 2025 and Jan 5, 2026. The change Pulse detected was a packaging change: metric change.
What changed on Pardot's pricing page between Oct 11, 2025 and Jan 5, 2026?
Marketing Intelligence pricing unit changed from per-user ($10,000/User/Month) to per-organization ($10,000/Org/Month). Pulse compared the captures it took on Oct 11, 2025 and Jan 5, 2026; the before/after table above lists each item as written on the page.
How often does Pardot change its pricing?
Pulse recorded 0 other pricing-page changes for Pardot in the 90 days before this one; the previous change was "Pardot Introduces Personalization+ at $15,000/org/month, Enhancing Cross-Channel Messaging Capabilities" in Q3 2025; Pardot has been tracked since 2023-11-14.