Pardot Introduces New Marketing Cloud Growth Edition Plan at $1,500/month, Enhancing Marketing Capabilities with AI Features
What happened
Between the Jan 5, 2024 and Apr 1, 2024 captures of Pardot's pricing page, Pulse recorded 3 changes: Referral Marketing product added at $12,500 USD/month for up to 100,000 brand advocates with unlimited referral promotions; Marketing Cloud Growth Edition plan added at $1,500 USD/month with AI-powered emails, multi-channel journeys, and forms/landing pages; Marketing Cloud Personalization increased from $100,000/year to $108,000/year (8% increase). Pulse files it as a pricing change (new add-on, new plan, price increase) with an upward direction. Pulse's latest capture (Jun 11, 2026) lists Salesforce Starter at $25, Marketing Cloud Next Growth Edition at $1,500, Marketing Cloud Next Advanced Edition at $3,250, Salesforce Personalization at $8,000 and Engagement+ at $2,000.
This is the first pricing-page change Pulse has recorded for Pardot. Pardot has been tracked since 2023-11-14.
In the same window Salesforce, HubSpot, Constant Contact and Getresponse also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Add-onAdded
BeforeNo Referral Marketing product
AfterReferral Marketing product
- Cloud Growth Edition · PlanAdded
BeforeNot listed
AfterMarketing Cloud Growth Edition plan
- — · Price+8%$100,000/year$108,000/year
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Add-on | No Referral Marketing product | Referral Marketing product | Added |
| Cloud Growth Edition | Plan | Not listed | Marketing Cloud Growth Edition plan | Added |
| — | Price | $100,000/year | $108,000/year | +8% |
Values as written on Pardot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pardot's pricing page (salesforce.com) from Jan 5, 2024 and Apr 1, 2024; the change is marked on the page, where price reads $100,000/year and then $108,000/year.
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Pardot, pricing history
Full history- Q2 2025packagingPardot Removes Data Cloud Add-On Pricing, Impacting Annual Costs for Organizations
- Q1 2025packagingPardot Pricing Update: Marketing Cloud Advanced Edition Renamed to Marketing Cloud Advanced
- Q4 2024improvedPardot Introduces New $25/User/Month Starter Suite Plan, Restructures Pricing to Focus on Editions and Related Products
- Q1 2024packagingPardot Introduces New Marketing Cloud Growth Edition Plan at $1,500/month, Enhancing Marketing Capabilities with AI Features · this change
Across Marketing & Content in the same window
All Marketing & Content changes- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- Constant ContactJan 11Constant Contact Introduces Game-Changing Campaign Builder Feature for Rapid Multi-Channel Campaign Creation
- GetresponseJan 10Getresponse Reveals MAX Pricing at $1099/mo Annually Amid Significant Discount Reductions and Price Increases
Questions about this change
Did Pardot raise prices in April 2024?
Yes. Pulse captured Pardot's pricing page on Jan 5, 2024 and again on Apr 1, 2024 and recorded 1 price increase: $100,000/year → $108,000/year (+8%).
What changed on Pardot's pricing page between Jan 5, 2024 and Apr 1, 2024?
Add-on: No Referral Marketing product → Referral Marketing product, added; Cloud Growth Edition plan: Not listed → Marketing Cloud Growth Edition plan, added; price: $100,000/year → $108,000/year (+8%). Pulse compared the captures it took on Jan 5, 2024 and Apr 1, 2024; the before/after table above lists each item as written on the page.
How often does Pardot change its pricing?
Pulse recorded 0 other pricing-page changes for Pardot in the 90 days before this one; Pardot has been tracked since 2023-11-14.