Okta Introduces Core Essentials Plan at $14/User/Month, Bridging Gap Between Starter and Essentials Plans
What happened
Between the Jul 4, 2025 and Oct 5, 2025 captures of Okta's pricing page, Pulse recorded 4 changes: Core Essentials plan introduced at $14 per user/month, positioned between Starter ($6) and Essentials ($17); Essentials plan description updated from 'Want to keep Identity at pace with business growth? Get more must-haves' to 'Ready to scale? Upgrade to advanced automation and security'; Professional plan description updated from 'Looking to scale? Add device access and AI-powered intelligence' to 'Need our most advanced solutions? Add device access and AI-powered intelligence'; Enterprise plan description updated from 'Need end-to-end security? Leverage real-time detection and response' to 'Require end-to-end security? Extend security to your APIs and on-prem apps'. Pulse files it as a packaging change (new plan, plan renamed) with an upward direction. Pulse's latest capture (Jun 29, 2026) lists Starter at $6, Core Essentials at $14 and Essentials at $17.
Okta's previous recorded change was "Okta Restructures Pricing Model to Suite-Based System, Introducing New Essentials, Professional, and Enterprise Plans" (Q1 2025). Before that Pulse recorded "Okta Discontinues Adaptive SSO Plan, Introduces Identity Threat Protection at $4/User/Month" (Q3 2024), "Okta Introduces Device Access Product to Workforce Identity Cloud at $4/User/Month, Enhancing Desktop MFA and Passwordless Login" (Q2 2024) and "Okta Introduces Privileged Access Product with Resource Unit Pricing at $14/Unit/Month" (Dec 2023). Okta has been tracked since 2023-11-28.
In the same window Salesforce and Auth0 also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Core Essentials, Starter · PlanAddedNo Core Essentials planCore Essentials plan
- Essentials · PlanChanged'Wantkeep Identity
- Professional · PlanPlan renamed
Professional plan description updated from 'Looking to scale? Add device access and AI-powered intelligence' to 'Need our most advanced solutions? Add device access and AI-powered intelligence'
- Enterprise · PlanPlan renamed
Enterprise plan description updated from 'Need end-to-end security? Leverage real-time detection and response' to 'Require end-to-end security? Extend security to your APIs and on-prem apps'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Core Essentials, Starter | Plan | No Core Essentials plan | Core Essentials plan | Added |
| Essentials | Plan | 'Want | keep Identity | Changed |
| Professional | Plan | Professional plan description updated from 'Looking to scale? Add device access and AI-powered intelligence' to 'Need our most advanced solutions? Add device access and AI-powered intelligence' | Plan renamed | |
| Enterprise | Plan | Enterprise plan description updated from 'Need end-to-end security? Leverage real-time detection and response' to 'Require end-to-end security? Extend security to your APIs and on-prem apps' | Plan renamed | |
Values as written on Okta's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Okta's pricing page (okta.com) from Jul 4, 2025 and Oct 5, 2025; the change is marked on the page, where Core Essentials plan now appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Okta, pricing history
Full history- May 18, 2026packagingOkta caps Workflows on Professional and Enterprise plans
- May 4, 2026packagingOkta for AI Agents Reaches General Availability
- Apr 3, 2026packagingOkta drops AI branding from Identity Threat Protection feature
- Q3 2025packagingOkta Introduces Core Essentials Plan at $14/User/Month, Bridging Gap Between Starter and Essentials Plans · this change
- Q1 2025packagingOkta Restructures Pricing Model to Suite-Based System, Introducing New Essentials, Professional, and Enterprise Plans
- Q3 2024packagingOkta Discontinues Adaptive SSO Plan, Introduces Identity Threat Protection at $4/User/Month
- Q2 2024improvedOkta Introduces Device Access Product to Workforce Identity Cloud at $4/User/Month, Enhancing Desktop MFA and Passwordless Login
- Dec 2023packagingOkta Introduces Privileged Access Product with Resource Unit Pricing at $14/Unit/Month
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- Auth0Jan 11Auth0 Enhances Professional Plan MFA with Expanded Support and Introduces M2M Tokens Add-on Amidst Other Plan Changes
- SalesforceJan 12Salesforce Agentforce Restructures Flex Credits Pricing and Introduces New Agentforce User License at $5/User/Month
- SalesforceJan 12Salesforce Agentforce Launches Agentforce Voice: New AI Agent Capability for Enhanced Customer Interaction in US & Canada
- SalesforceJan 12Salesforce Agentforce Removes Free Foundations Tier, Introduces New Agentforce Add-ons and Flex Credits Plan
Questions about this change
Did Okta raise prices in October 2025?
No list-price increase was recorded between Jul 4, 2025 and Oct 5, 2025. The change Pulse detected was a packaging change: new plan, plan renamed.
What changed on Okta's pricing page between Jul 4, 2025 and Oct 5, 2025?
Core Essentials, Starter plan: No Core Essentials plan → Core Essentials plan, added; Essentials plan: 'Want → keep Identity, changed; Professional plan description updated from 'Looking to scale? Add device access and AI-powered intelligence' to 'Need our most advanced solutions? Add device access and AI-powered intelligence'; Enterprise plan description updated from 'Need end-to-end security? Leverage real-time detection and response' to 'Require end-to-end security? Extend security to your APIs and on-prem apps'. Pulse compared the captures it took on Jul 4, 2025 and Oct 5, 2025; the before/after table above lists each item as written on the page.
How often does Okta change its pricing?
Pulse recorded 0 other pricing-page changes for Okta in the 90 days before this one; the previous change was "Okta Restructures Pricing Model to Suite-Based System, Introducing New Essentials, Professional, and Enterprise Plans" in Q1 2025; Okta has been tracked since 2023-11-28.