Okta Restructures Pricing Model to Suite-Based System, Introducing New Essentials, Professional, and Enterprise Plans
What happened
Between the Jan 1, 2025 and Apr 7, 2025 captures of Okta's pricing page, Pulse recorded 7 changes: Essentials suite includes 50 Workflows flows as a bundled metric; Complete pricing model restructure from à la carte product pricing (SSO $2, MFA $3, Adaptive MFA $6, etc.) to suite-based model (Starter, Essentials, Professional, Enterprise); Professional suite introduced with inquiry-based pricing, including Essentials features plus unlimited Workflows flows, Device Access, Identity Threat Protection with Okta AI, Identity Security Posture Management, and Sandbox; Enterprise suite introduced with inquiry-based pricing, including Professional features plus API Access Management, Access Gateway, and Machine-to-Machine Tokens; Essentials suite introduced at $17/user/month including Starter features plus 50 Workflows flows, Adaptive MFA, Lifecycle Management, Access Governance, and Privileged Access; Starter suite introduced at $6/user/month including Universal Directory, 5 Workflows flows, Single Sign-On, and Multi-Factor Authentication; Starter suite includes 5 Workflows flows as a bundled metric. Pulse files it as a packaging change (threshold added, package change, new plan) with an upward direction. Pulse's latest capture (Jun 29, 2026) lists Starter at $6, Core Essentials at $14 and Essentials at $17.
Okta's previous recorded change was "Okta Discontinues Adaptive SSO Plan, Introduces Identity Threat Protection at $4/User/Month" (Q3 2024). Before that Pulse recorded "Okta Introduces Device Access Product to Workforce Identity Cloud at $4/User/Month, Enhancing Desktop MFA and Passwordless Login" (Q2 2024) and "Okta Introduces Privileged Access Product with Resource Unit Pricing at $14/Unit/Month" (Dec 2023). Okta has been tracked since 2023-11-28.
In the same window Salesforce and Auth0 also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Essentials · LimitThreshold added
Essentials suite includes 50 Workflows flows as a bundled metric
- Starter, Essentials, Professional · PackagingPackage change
Complete pricing model restructure from à la carte product pricing (SSO $2, MFA $3, Adaptive MFA $6, etc.) to suite-based model (Starter, Essentials, Professional, Enterprise)
- Professional, Essentials · PlanAddedNo Professional suiteProfessional suite
- Enterprise, Professional · PlanAddedNo Enterprise suiteEnterprise suite
- Essentials, Starter · PlanAddedNo Essentials suiteEssentials suite
- Starter · PlanAddedNo Starter suiteStarter suite
- Starter · LimitThreshold added
Starter suite includes 5 Workflows flows as a bundled metric
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Essentials | Limit | Essentials suite includes 50 Workflows flows as a bundled metric | Threshold added | |
| Starter, Essentials, Professional | Packaging | Complete pricing model restructure from à la carte product pricing (SSO $2, MFA $3, Adaptive MFA $6, etc.) to suite-based model (Starter, Essentials, Professional, Enterprise) | Package change | |
| Professional, Essentials | Plan | No Professional suite | Professional suite | Added |
| Enterprise, Professional | Plan | No Enterprise suite | Enterprise suite | Added |
| Essentials, Starter | Plan | No Essentials suite | Essentials suite | Added |
| Starter | Plan | No Starter suite | Starter suite | Added |
| Starter | Limit | Starter suite includes 5 Workflows flows as a bundled metric | Threshold added | |
Values as written on Okta's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Okta's pricing page (okta.com) from Jan 1, 2025 and Apr 7, 2025; the change is marked on the page, where Professional suite now appears.
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Okta, pricing history
Full history- May 4, 2026packagingOkta for AI Agents Reaches General Availability
- Apr 3, 2026packagingOkta drops AI branding from Identity Threat Protection feature
- Q3 2025packagingOkta Introduces Core Essentials Plan at $14/User/Month, Bridging Gap Between Starter and Essentials Plans
- Q1 2025packagingOkta Restructures Pricing Model to Suite-Based System, Introducing New Essentials, Professional, and Enterprise Plans · this change
- Q3 2024packagingOkta Discontinues Adaptive SSO Plan, Introduces Identity Threat Protection at $4/User/Month
- Q2 2024improvedOkta Introduces Device Access Product to Workforce Identity Cloud at $4/User/Month, Enhancing Desktop MFA and Passwordless Login
- Dec 2023packagingOkta Introduces Privileged Access Product with Resource Unit Pricing at $14/Unit/Month
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- Auth0Jan 11Auth0 Enhances Professional Plan MFA with Expanded Support and Introduces M2M Tokens Add-on Amidst Other Plan Changes
- SalesforceJan 12Salesforce Agentforce Restructures Flex Credits Pricing and Introduces New Agentforce User License at $5/User/Month
- SalesforceJan 12Salesforce Agentforce Launches Agentforce Voice: New AI Agent Capability for Enhanced Customer Interaction in US & Canada
- SalesforceJan 12Salesforce Agentforce Removes Free Foundations Tier, Introduces New Agentforce Add-ons and Flex Credits Plan
Questions about this change
Did Okta raise prices in April 2025?
No list-price increase was recorded between Jan 1, 2025 and Apr 7, 2025. The change Pulse detected was a packaging change: threshold added, package change, new plan.
What changed on Okta's pricing page between Jan 1, 2025 and Apr 7, 2025?
Essentials suite includes 50 Workflows flows as a bundled metric; Complete pricing model restructure from à la carte product pricing (SSO $2, MFA $3, Adaptive MFA $6, etc.) to suite-based model (Starter, Essentials, Professional, Enterprise); Professional, Essentials plan: No Professional suite → Professional suite, added; Enterprise, Professional plan: No Enterprise suite → Enterprise suite, added; Essentials, Starter plan: No Essentials suite → Essentials suite, added; Starter plan: No Starter suite → Starter suite, added; Starter suite includes 5 Workflows flows as a bundled metric. Pulse compared the captures it took on Jan 1, 2025 and Apr 7, 2025; the before/after table above lists each item as written on the page.
How often does Okta change its pricing?
Pulse recorded 0 other pricing-page changes for Okta in the 90 days before this one; the previous change was "Okta Discontinues Adaptive SSO Plan, Introduces Identity Threat Protection at $4/User/Month" in Q3 2024; Okta has been tracked since 2023-11-28.