Okta Discontinues Adaptive SSO Plan, Introduces Identity Threat Protection at $4/User/Month
What happened
Between the Jul 1, 2024 and Oct 1, 2024 captures of Okta's pricing page, Pulse recorded 2 changes: Identity Threat Protection introduced at $4 per user per month; Adaptive SSO plan discontinued ($5 per user per month). Pulse files it as a packaging change (new plan, plan removed) with an upward direction. Pulse's latest capture (Jun 29, 2026) lists Starter at $6, Core Essentials at $14 and Essentials at $17.
Okta's previous recorded change was "Okta Introduces Device Access Product to Workforce Identity Cloud at $4/User/Month, Enhancing Desktop MFA and Passwordless Login" (Q2 2024). Okta has been tracked since 2023-11-28.
In the same window Salesforce and Auth0 also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PlanAdded
BeforeNo Identity Threat Protection
AfterIdentity Threat Protection
- Adaptive SSO · PlanPlan removed
Adaptive SSO plan discontinued ($5 per user per month)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Plan | No Identity Threat Protection | Identity Threat Protection | Added |
| Adaptive SSO | Plan | Adaptive SSO plan discontinued ($5 per user per month) | Plan removed | |
Values as written on Okta's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Okta's pricing page (okta.com) from Jul 1, 2024 and Oct 1, 2024; the change is marked on the page, where Identity Threat Protection now appears.
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Okta, the last 90 days
Full history- Apr 3, 2026packagingOkta drops AI branding from Identity Threat Protection feature
- Q3 2025packagingOkta Introduces Core Essentials Plan at $14/User/Month, Bridging Gap Between Starter and Essentials Plans
- Q1 2025packagingOkta Restructures Pricing Model to Suite-Based System, Introducing New Essentials, Professional, and Enterprise Plans
- Q3 2024packagingOkta Discontinues Adaptive SSO Plan, Introduces Identity Threat Protection at $4/User/Month · this change
- Q2 2024improvedOkta Introduces Device Access Product to Workforce Identity Cloud at $4/User/Month, Enhancing Desktop MFA and Passwordless Login
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- Auth0Jan 11Auth0 Enhances Professional Plan MFA with Expanded Support and Introduces M2M Tokens Add-on Amidst Other Plan Changes
- SalesforceJan 12Salesforce Agentforce Restructures Flex Credits Pricing and Introduces New Agentforce User License at $5/User/Month
- SalesforceJan 12Salesforce Agentforce Launches Agentforce Voice: New AI Agent Capability for Enhanced Customer Interaction in US & Canada
- SalesforceJan 12Salesforce Agentforce Removes Free Foundations Tier, Introduces New Agentforce Add-ons and Flex Credits Plan
Questions about this change
Did Okta raise prices in October 2024?
No list-price increase was recorded between Jul 1, 2024 and Oct 1, 2024. The change Pulse detected was a packaging change: new plan, plan removed.
What changed on Okta's pricing page between Jul 1, 2024 and Oct 1, 2024?
Plan: No Identity Threat Protection → Identity Threat Protection, added; Adaptive SSO plan discontinued ($5 per user per month). Pulse compared the captures it took on Jul 1, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.
How often does Okta change its pricing?
Pulse recorded 1 other pricing-page change for Okta in the 90 days before this one; the previous change was "Okta Introduces Device Access Product to Workforce Identity Cloud at $4/User/Month, Enhancing Desktop MFA and Passwordless Login" in Q2 2024; Okta has been tracked since 2023-11-28.