Auth0 Enhances Professional Plan MFA with Expanded Support and Introduces M2M Tokens Add-on Amidst Other Plan Changes
What happened
Between the Jan 1, 2025 and Apr 1, 2025 captures of Auth0's pricing page, Pulse recorded 10 changes: Professional plan: 'Enterprise MFA Factors' removed from feature list; Professional plan: MFA enhanced from 'Multi-Factor Authentication (with OTP)' to 'Mult-Factor Authenticaion (With Phone, Email, WebAuthn, Push via Guardian app)'; Free plan: Feature descriptions reorganized - 'Passwordless with SMS, e-mail, Passkey, and OTP' replaces separate 'Password Authentication' and 'Passkey Authentication' bullets; Essentials plan: 'Increased Feature Limits' bullet point removed; Essentials plan: Multi-Factor Authentication added with OTP and Duo support (moved from Professional tier); Free plan: 'Social Authentication (Google, Facebook, etc.)' clarified as 'Unlimited Social Connections'; Professional plan: 'M2M Tokens' add-on introduced; Essentials plan: 'Magic Link & SMS Authentication' removed as standalone feature; Professional plan: 'Service Authorization' add-on discontinued; Free plan: 'SSO for all your customers using Okta' explicitly added to feature list. Pulse files it as a packaging change (feature removed, feature change, new add-on, add-on removed, feature added). Pulse's latest capture (Nov 9, 2026) lists Essentials at $35 and Professional at $240.
Auth0's previous recorded change was "Auth0 Enhances Enterprise Plans with Machine-to-Machine Access and Self-Service SSO Features" (Q4 2024). Auth0 has been tracked since 2024-10-01.
In the same window Frontegg also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- RemovedProfessional, EnterpriseFeatureEnterprise MFA FactorsNot listed
- Feature changeProfessionalFeature
Professional plan: MFA enhanced from 'Multi-Factor Authentication (with OTP)' to 'Mult-Factor Authenticaion (With Phone, Email, WebAuthn, Push via Guardian app)'
- Feature change—Feature
Free plan: Feature descriptions reorganized - 'Passwordless with SMS, e-mail, Passkey, and OTP' replaces separate 'Password Authentication' and 'Passkey Authentication' bullets
- RemovedEssentialsFeature
BeforeIncreased Feature Limits bullet point
AfterNot listed
- AddedEssentials, ProfessionalFeature
BeforeNot listed
AfterMulti-Factor Authentication
- Feature change—Feature
Free plan: 'Social Authentication (Google, Facebook, etc.)' clarified as 'Unlimited Social Connections'
- AddedProfessionalAdd-onNot listedM2M Tokens add-on
- RemovedEssentialsFeature
BeforeMagic Link & SMS Authentication
AfterNot listed
- RemovedProfessionalAdd-on
BeforeService Authorization add-on
AfterNot listed
- Added—Feature
BeforeNot listed
AfterSSO for all your customers using Okta explicitly
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Professional, Enterprise | Feature | Enterprise MFA Factors | Not listed | Removed |
| Professional | Feature | Professional plan: MFA enhanced from 'Multi-Factor Authentication (with OTP)' to 'Mult-Factor Authenticaion (With Phone, Email, WebAuthn, Push via Guardian app)' | Feature change | |
| — | Feature | Free plan: Feature descriptions reorganized - 'Passwordless with SMS, e-mail, Passkey, and OTP' replaces separate 'Password Authentication' and 'Passkey Authentication' bullets | Feature change | |
| Essentials | Feature | Increased Feature Limits bullet point | Not listed | Removed |
| Essentials, Professional | Feature | Not listed | Multi-Factor Authentication | Added |
| — | Feature | Free plan: 'Social Authentication (Google, Facebook, etc.)' clarified as 'Unlimited Social Connections' | Feature change | |
| Professional | Add-on | Not listed | M2M Tokens add-on | Added |
| Essentials | Feature | Magic Link & SMS Authentication | Not listed | Removed |
| Professional | Add-on | Service Authorization add-on | Not listed | Removed |
| — | Feature | Not listed | SSO for all your customers using Okta explicitly | Added |
Values as written on Auth0's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Auth0's pricing page (auth0.com) from Jan 1, 2025 and Apr 1, 2025; the change is marked on the page, where M2M Tokens add-on now appears.
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The two full-page captures with this change marked up are free with an account.
Auth0, the last 90 days
Full history- Feb 16, 2026ImprovementAuth0 opens Machine-to-Machine auth to Essentials plan users
- Week of Jan 5, 2026PackagingAuth0 Promotes AI Agents Add-On to Top Billing at GA Launch
- Jan 10, 2026PackagingAuth0 Reduces Professional Plan User Limit by 50%, Now capping at 500 Monthly Active Users
- Q1 2025PackagingAuth0 Enhances Professional Plan MFA with Expanded Support and Introduces M2M Tokens Add-on Amidst Other Plan Changes This change
- Q4 2024PackagingAuth0 Enhances Enterprise Plans with Machine-to-Machine Access and Self-Service SSO Features
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- FronteggJan 10Frontegg Transitions to Freemium Model, Discontinuing Paid Plans and Introducing Free Launch Tier for 7,500 MAUs
- FronteggJan 10Frontegg Updates Startups Program: New Eligibility Criteria Replace '100% Free for First Year' Offer
- FronteggJan 10Frontegg Unveils Major Pricing Restructure with New AI Agent Product and Unlimited Free Tier for Organizations
- FronteggJan 10Frontegg Introduces Flows Feature in Authentication for All Pricing Tiers
- FronteggJan 10Frontegg Introduces API Access Control to Enhance Entitlements Add-on Functionality
Questions about this change
Did Auth0 raise prices in April 2025?
No list-price increase was recorded between Jan 1, 2025 and Apr 1, 2025. The change Pulse detected was a packaging change: feature removed, feature change, new add-on, add-on removed, feature added.
What changed on Auth0's pricing page between Jan 1, 2025 and Apr 1, 2025?
Professional, Enterprise feature removed: Enterprise MFA Factors; Professional plan: MFA enhanced from 'Multi-Factor Authentication (with OTP)' to 'Mult-Factor Authenticaion (With Phone, Email, WebAuthn, Push via Guardian app)'; Free plan: Feature descriptions reorganized - 'Passwordless with SMS, e-mail, Passkey, and OTP' replaces separate 'Password Authentication' and 'Passkey Authentication' bullets; Essentials feature removed: Increased Feature Limits bullet point; Essentials, Professional feature added: Multi-Factor Authentication; Free plan: 'Social Authentication (Google, Facebook, etc.)' clarified as 'Unlimited Social Connections'; Professional add-on added: M2M Tokens add-on; Essentials feature removed: Magic Link & SMS Authentication; Professional add-on removed: Service Authorization add-on; feature added: SSO for all your customers using Okta explicitly. Pulse compared the captures it took on Jan 1, 2025 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does Auth0 change its pricing?
Pulse recorded 1 other pricing-page change for Auth0 in the 90 days before this one; the previous change was "Auth0 Enhances Enterprise Plans with Machine-to-Machine Access and Self-Service SSO Features" in Q4 2024; Auth0 has been tracked since 2024-10-01.