Auth0 is a SaaS company that provides identity and access management solutions, allowing businesses to authenticate and authorize users for their applications.
Pricing Change History
11 changesCustom Domains comparison table now shows explicit per-plan limits: Free=1, Essentials=1, Professional=1, Enterprise=20+Add-on. Previously only Free plan value was shown.
Free plan now displays an explicit $0/month price on the pricing page, where previously no price was shown for the Free tier. Express Configuration (Okta enterprise identity provider fast-setup feature) added as a new row in the plan comparison table.
Quarterly roll-up · includes Mar 9 weekly, Feb 16 weekly, Jan 12 weekly
M2M Add-on removed from Essentials plan (now only available in Professional and Enterprise)
Machine-to-Machine Authentication availability changed from No to Yes for Essentials plan (1,000 limit)
Auth0 for AI Agents promoted to first position in Enterprise add-ons (previously last). Promo banner changed from Fine-Grained Authorization to Auth0 for AI Agents with Sign up CTA, coinciding with GA launch.
Professional plan user limit decreased from 1,000 to 500 monthly active users (50% reduction) Free plan added 'Secure your Agentic AI workflows' feature
Professional plan: MFA enhanced from 'Multi-Factor Authentication (with OTP)' to 'Mult-Factor Authenticaion (With Phone, Email, WebAuthn, Push via Guardian app)' Essentials plan: 'Magic Link & SMS Authentication' removed as standalone feature
Machine-to-Machine Access for Organizations added to select Enterprise plans Private Key JWT authentication support added to platform
Inbound SCIM feature added to platform Security Center feature added to platform capabilities
Enterprise MFA downgraded to Enterprise MFA Lite in Professional plan - suggests reduced feature set Advanced add-on category introduced - includes two new enterprise add-ons (Advanced Extensibility for Actions/Forms customization and Highly Regulated Identity for FAPI compliance)
Research Auth0's pricing with the Pulse Agent
Ask anything about Auth0's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Free | Free |
| Essentials | $35 /monthly active user/mo |
| Professional | $240 /monthly active user/mo |
| Enterprise | Contact |
Company Facts
How Auth0 compares with its peers
| Company | Entry price | Last change |
|---|---|---|
O Okta | $6 /user/mo, billed annually | Jul 4, 2026 |
M Microsoft Azure | Free | — |
P Ping Identity | $3 /user/mo, billed annually | — |
J Jumpcloud | $9 /user/mo, billed annually | Jul 3, 2026 |
S Supabase | $25 /mo + usage | Oct 19, 2026 |
F Frontegg | Free | Apr 3, 2026 |
Auth0 pricing FAQ
- How much does Auth0 cost?
- Auth0 pricing starts at $35/monthly active user/mo on Essentials. Auth0 lists 4 plans on its pricing page; the Free plan is free.
- Does Auth0 have a free plan?
- Yes. Auth0's Free plan is free; paid plans start at $35/monthly active user/mo on Essentials.
- What pricing model does Auth0 use?
- Auth0 uses subscription pricing across 4 plans, with a free tier.
- When did Auth0 last change its pricing?
- Apr 13, 2026: Auth0 Reveals Custom Domain Limits Across All Plans, Enterprise Gets 20+.
- How often has Auth0 changed its pricing?
- Pulse has recorded 11 pricing changes for Auth0 since it started tracking on Oct 1, 2024; the pricing page was last captured on Jun 10, 2026.
- Who are Auth0's pricing peers?
- Pulse compares Auth0 with Okta, Microsoft Azure, Ping Identity, Jumpcloud, Supabase and Frontegg.