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HomeOktaAll changesIdentity Threat Protection with Okta AI → Identity Threat Protection
OktaProduct change · Positioning · Dec 29 → Mar 30, 2026

Okta drops AI branding from Identity Threat Protection feature

Verified Apr 3, 2026Cybersecurity & Identity ManagementDirection: neutral
The changeIdentity Threat Protection with Okta AI — reworded.
Before · Dec 29Identity Threat Protection with Okta AI
After · Mar 30Identity Threat Protection
reworded
1 change2 capturesDec 29, 2025 → Mar 30, 2026

What happened

Between the Dec 29, 2025 and Mar 30, 2026 captures of Okta's pricing page, Pulse recorded one change: Professional plan feature renamed from 'Identity Threat Protection with Okta AI' to 'Identity Threat Protection', removing the explicit Okta AI branding from the feature name. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Jun 29, 2026) lists Starter at $6, Core Essentials at $14 and Essentials at $17.

Okta's previous recorded change was "Okta Introduces Core Essentials Plan at $14/User/Month, Bridging Gap Between Starter and Essentials Plans" (Q3 2025). Before that Pulse recorded "Okta Restructures Pricing Model to Suite-Based System, Introducing New Essentials, Professional, and Enterprise Plans" (Q1 2025), "Okta Discontinues Adaptive SSO Plan, Introduces Identity Threat Protection at $4/User/Month" (Q3 2024) and "Okta Introduces Device Access Product to Workforce Identity Cloud at $4/User/Month, Enhancing Desktop MFA and Passwordless Login" (Q2 2024). Okta has been tracked since 2023-11-28.

In the same window Salesforce, Auth0, Jumpcloud and Microsoft also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • Professional · PositioningReworded

    BeforeIdentity Threat Protection with Okta AI

    AfterIdentity Threat Protection

Values as written on Okta's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Okta's pricing page (okta.com) from Dec 29, 2025 and Mar 30, 2026; the change is marked around the middle of the page, where "Identity Threat Protection with Okta AI" becomes "Identity Threat Protection".

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The two full-page captures with this change marked up are free with an account.

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Okta, pricing history

Full history
  1. Jun 9, 2026improvedOkta clarifies Workflows limits are truly unlimited for Pro and Enterprise
  2. May 18, 2026packagingOkta caps Workflows on Professional and Enterprise plans
  3. May 4, 2026packagingOkta for AI Agents Reaches General Availability
  4. Apr 3, 2026packagingOkta drops AI branding from Identity Threat Protection feature · this change
  5. Q3 2025packagingOkta Introduces Core Essentials Plan at $14/User/Month, Bridging Gap Between Starter and Essentials Plans
  6. Q1 2025packagingOkta Restructures Pricing Model to Suite-Based System, Introducing New Essentials, Professional, and Enterprise Plans
  7. Q3 2024packagingOkta Discontinues Adaptive SSO Plan, Introduces Identity Threat Protection at $4/User/Month
  8. Q2 2024improvedOkta Introduces Device Access Product to Workforce Identity Cloud at $4/User/Month, Enhancing Desktop MFA and Passwordless Login
  9. Dec 2023packagingOkta Introduces Privileged Access Product with Resource Unit Pricing at $14/Unit/Month

Across Cybersecurity & Identity Management in the same window

All Cybersecurity & Identity Management changes
  1. SalesforceApr 4Salesforce Agentforce rebrands buying models to PayGo and PreCommit
  2. Auth0Apr 4Auth0 Doubles Pro Tenant Limits, Adds Free Tier Pricing Display
  3. JumpcloudApr 3JumpCloud: plan lineup restructured into three Platform packages
  4. MicrosoftApr 3Microsoft Copilot adds 4K Clipchamp export, AI image tools to Premium plan

Questions about this change

Did Okta raise prices in March 2026?

No list-price increase was recorded between Dec 29, 2025 and Mar 30, 2026. The change Pulse detected was a product change: positioning.

What changed on Okta's pricing page between Dec 29, 2025 and Mar 30, 2026?

Professional positioning: Identity Threat Protection with Okta AI → Identity Threat Protection, reworded. Pulse compared the captures it took on Dec 29, 2025 and Mar 30, 2026; the before/after table above lists each item as written on the page.

How often does Okta change its pricing?

Pulse recorded 0 other pricing-page changes for Okta in the 90 days before this one; the previous change was "Okta Introduces Core Essentials Plan at $14/User/Month, Bridging Gap Between Starter and Essentials Plans" in Q3 2025; Okta has been tracked since 2023-11-28.