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OktaProduct change · Positioning · Apr 27 → May 4, 2026

Okta for AI Agents Reaches General Availability

Verified May 4, 2026Cybersecurity & Identity ManagementDirection: neutral
The changeindicating the product — changed.
Before · Apr 27early access
After · May 4general availability
changed
1 change2 capturesApr 27, 2026 → May 4, 2026

What happened

Between the Apr 27, 2026 and May 4, 2026 captures of Okta's pricing page, Pulse recorded one change: Okta for AI Agents removed 'Early Access' label, indicating the product has moved from early access to general availability. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Jun 29, 2026) lists Starter at $6, Core Essentials at $14 and Essentials at $17.

It lands 31 days after Okta's previous change, "Okta drops AI branding from Identity Threat Protection feature" (Apr 3, 2026). Okta has been tracked since 2023-11-28.

In the same window Jumpcloud, Salesforce, Auth0 and Microsoft also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • — · PositioningChanged
    early accessgeneral availability

Values as written on Okta's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Okta's pricing page (okta.com) from Apr 27, 2026 and May 4, 2026; the change is marked near the top of the page, where "early access" becomes "general availability".

Sign in to see the evidence

The two full-page captures with this change marked up are free with an account.

Okta, the last 90 days

Full history
  1. Jul 4, 2026improvedOkta: Sandbox added to Professional plan
  2. Jun 9, 2026improvedOkta clarifies Workflows limits are truly unlimited for Pro and Enterprise
  3. May 18, 2026packagingOkta caps Workflows on Professional and Enterprise plans
  4. May 4, 2026packagingOkta for AI Agents Reaches General Availability · this change
  5. Apr 3, 2026packagingOkta drops AI branding from Identity Threat Protection feature

Across Cybersecurity & Identity Management in the same window

All Cybersecurity & Identity Management changes
  1. JumpcloudMay 5Jumpcloud rolls out Agentic IAM across all tiers, adds $5 Access Requests
  2. SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
  3. Auth0Apr 13Auth0 Reveals Custom Domain Limits Across All Plans, Enterprise Gets 20+
  4. MicrosoftApr 7Microsoft Copilot softens AI usage promises, tightens renewal terms

Questions about this change

Did Okta raise prices in May 2026?

No list-price increase was recorded between Apr 27, 2026 and May 4, 2026. The change Pulse detected was a product change: positioning.

What changed on Okta's pricing page between Apr 27, 2026 and May 4, 2026?

Positioning: early access → general availability, changed. Pulse compared the captures it took on Apr 27, 2026 and May 4, 2026; the before/after table above lists each item as written on the page.

How often does Okta change its pricing?

Pulse recorded 1 other pricing-page change for Okta in the 90 days before this one; the previous change was "Okta drops AI branding from Identity Threat Protection feature" on Apr 3, 2026; Okta has been tracked since 2023-11-28.