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Adobe
Pricing changePrice increasePlan renamedNov 11 → Mar 30, 2026

Adobe Creativecloud hikes Stock 33% to $39.99 adding AI-powered edits

Detected Apr 11, 2026Marketing & ContentDirection: up
The changeAcrobat Standard: price up
BeforeNov 11US$12.99/mo
AfterMar 30US$14.99/mo
changed
2 changes2 capturesNov 11, 2025 → Mar 30, 2026

What happened

Between the Nov 11, 2025 and Mar 30, 2026 captures of Adobe's pricing page, Pulse recorded 2 changes: Acrobat Standard price increased from US$12.99/mo to US$14.99/mo (annual billing), a 15.4% increase; Adobe Stock renamed to Adobe Stock with AI edits and repriced from US$29.99/mo to US$39.99/mo; now includes AI-powered image editing before licensing from 900 million assets. Pulse files it as a pricing change (price increase, plan renamed) with an upward direction. Pulse's latest capture (Nov 9, 2026) lists InCopy at $4.99, Acrobat Express at $9.99, Adobe Firefly Standard at $9.99, Adobe Express Premium at $9.99 and Lightroom at $11.99.

This quarterly roll-up includes 2 changes Pulse first recorded in a shorter period: "Adobe Creativecloud hikes Stock plan 33% to $39.99 with AI editing tools" (week of Mar 23, 2026, saved Mar 30, 2026) and "Adobe Creativecloud ends 40% promo, clarifies Firefly AI tier structure" (week of Jan 26, 2026, saved Feb 8, 2026). It also records changes none of those periods did (price increase), so Pulse counts it as a change of its own. Before that, Adobe's previous recorded change was "Adobe Creativecloud Introduces Acrobat Studio Plan at $24.99/mo, Bundling AI Tools with Adobe Express Premium" (Q3 2025). Adobe has been tracked since 2024-11-17.

In the same window Canva, Microsoft, Corel and Figma also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • Acrobat StandardPrice
    Changed
    US$12.99/moUS$14.99/mo
  • —Plan
    Renamed
    Adobe StockAdobe Stock

Values as written on Adobe's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Adobe's pricing page (adobe.com) from Nov 11, 2025 and Mar 30, 2026; the change is marked in the lower part of the page, where "US$12.99/mo" becomes "US$14.99/mo".

Sign in to see the evidence

The two full-page captures with this change marked up are free with an account.

Adobe, the last 90 days

Full history
  1. Apr 26, 2026PackagingAdobe Creativecloud extends Firefly 50%-off promo deadline to May 20
  2. Apr 17, 2026Price decreaseAdobe Creativecloud Stock price dropped from $39.99 to $29.99, removes AI edits.
  3. Apr 11, 2026Price increaseAdobe Creativecloud hikes Stock 33% to $39.99 adding AI-powered edits This change
  4. Apr 1, 2026Price increaseAdobe Creativecloud hikes Stock plan 33% to $39.99 with AI editing tools
  5. Week of Jan 26, 2026PackagingAdobe Creativecloud ends 40% promo, clarifies Firefly AI tier structure

Across Marketing & Content in the same window

All Marketing & Content changes
  1. CanvaApr 7Canva Caps Free AI at 200 Uses, Launches AI Pass Add-On for Power Users
  2. MicrosoftApr 7Microsoft Copilot softens AI usage promises, tightens renewal terms
  3. CorelApr 6Corel Deepens Discount to 40% on Photo Video Bundle Ultimate
  4. FigmaMar 16Figma launches AI credits and Governance+ add-ons across all plans

Questions about this change

Did Adobe raise prices in March 2026?

Yes. Pulse captured Adobe's pricing page on Nov 11, 2025 and again on Mar 30, 2026 and recorded 1 price increase: Acrobat Standard: US$12.99/mo → US$14.99/mo (changed).

What changed on Adobe's pricing page between Nov 11, 2025 and Mar 30, 2026?

Acrobat Standard price: US$12.99/mo → US$14.99/mo, changed; plan: Adobe Stock → Adobe Stock, renamed. Pulse compared the captures it took on Nov 11, 2025 and Mar 30, 2026; the before/after table above lists each item as written on the page.

How often does Adobe change its pricing?

This quarterly roll-up includes 2 changes Pulse first recorded in shorter periods and also records changes none of them did (price increase), so Pulse counts it as a change of its own; Pulse recorded 0 other pricing-page changes for Adobe in the 90 days before this one; the previous change was "Adobe Creativecloud Introduces Acrobat Studio Plan at $24.99/mo, Bundling AI Tools with Adobe Express Premium" in Q3 2025; Adobe has been tracked since 2024-11-17.