Adobe Creativecloud ends 40% promo, clarifies Firefly AI tier structure
What happened
Between the Jan 20, 2026 and Feb 8, 2026 captures of Adobe's pricing page, Pulse recorded 2 changes: 40% promotional discount on Creative Cloud Pro for individuals removed. Before showed US$41.99/mo discounted price and 'Save 40% for the first year' offer ending Feb 2; after shows only regular US$69.99/mo price; Creative Cloud Pro description updated: Firefly AI offering clarified from 'creative AI' to 'standard and premium creative AI features', signaling explicit inclusion of both Firefly tiers. Pulse files it as a pricing change (discount removed, positioning) with a neutral direction. Pulse's latest capture (Nov 9, 2026) lists InCopy at $4.99, Acrobat Express at $9.99, Adobe Firefly Standard at $9.99, Adobe Express Premium at $9.99 and Lightroom at $11.99.
Adobe's previous recorded change was "Adobe Creativecloud Introduces Acrobat Studio Plan at $24.99/mo, Bundling AI Tools with Adobe Express Premium" (Q3 2025). Before that Pulse recorded "Adobe Creativecloud Removes Early Access Discount for Firefly Plans, Signaling Significant Pricing Strategy Shift" (Q2 2025), "Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans" (Q1 2025) and "Adobe Creativecloud Reverts Creative Cloud All Apps Pricing from $29.98/mo to $59.99/mo After Ending 50% Black Friday Discount" (Dec 2024). Adobe has been tracked since 2024-11-17.
In the same window Corel, Canva, Microsoft and Figma also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- RemovedCreative Cloud ProDiscount
Before40% promotional discount on Creative Cloud Pro for individuals
AfterNot listed
- RewordedCreative Cloud ProPositioning
Beforecreative AI
Afterstandard and premium creative AI features
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Creative Cloud Pro | Discount | 40% promotional discount on Creative Cloud Pro for individuals | Not listed | Removed |
| Creative Cloud Pro | Positioning | creative AI | standard and premium creative AI features | Reworded |
Values as written on Adobe's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Adobe's pricing page (adobe.com) from Jan 20, 2026 and Feb 8, 2026; the change is marked near the top of the page, where the promotional discount on Creative Cloud Pro for individuals no longer appears.
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The two full-page captures with this change marked up are free with an account.
Adobe, pricing history
Full history- Apr 17, 2026Price decreaseAdobe Creativecloud Stock price dropped from $39.99 to $29.99, removes AI edits.
- Apr 11, 2026Price increaseAdobe Creativecloud hikes Stock 33% to $39.99 adding AI-powered edits
- Apr 1, 2026Price increaseAdobe Creativecloud hikes Stock plan 33% to $39.99 with AI editing tools
- Week of Jan 26, 2026PackagingAdobe Creativecloud ends 40% promo, clarifies Firefly AI tier structure This change
- Q3 2025Price decreaseAdobe Creativecloud Introduces Acrobat Studio Plan at $24.99/mo, Bundling AI Tools with Adobe Express Premium
- Q2 2025PackagingAdobe Creativecloud Removes Early Access Discount for Firefly Plans, Signaling Significant Pricing Strategy Shift
- Q1 2025Price increaseAdobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
- Dec 2024PackagingAdobe Creativecloud Reverts Creative Cloud All Apps Pricing from $29.98/mo to $59.99/mo After Ending 50% Black Friday Discount
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did Adobe raise prices in February 2026?
No list-price increase was recorded between Jan 20, 2026 and Feb 8, 2026. The change Pulse detected was a pricing change: discount removed, positioning.
What changed on Adobe's pricing page between Jan 20, 2026 and Feb 8, 2026?
Creative Cloud Pro discount removed: 40% promotional discount on Creative Cloud Pro for individuals; Creative Cloud Pro positioning: creative AI → standard and premium creative AI features, reworded. Pulse compared the captures it took on Jan 20, 2026 and Feb 8, 2026; the before/after table above lists each item as written on the page.
How often does Adobe change its pricing?
Pulse recorded 0 other pricing-page changes for Adobe in the 90 days before this one; the previous change was "Adobe Creativecloud Introduces Acrobat Studio Plan at $24.99/mo, Bundling AI Tools with Adobe Express Premium" in Q3 2025; Adobe has been tracked since 2024-11-17.