Hotjar Increases Free Plan Monthly Sessions by 10x, Enhancing Accessibility for Users
What happened
Between the Oct 5, 2025 and Jan 1, 2026 captures of Hotjar's pricing page, Pulse recorded 8 changes: Revenue goals & tracking added to Pro plan; Multi-session replay summaries added to Pro plan; Zone-based heatmaps with revenue metrics (enhanced version) added to Pro plan; Journey Analysis moved from Pro plan to Growth plan (democratization); Free plan monthly sessions increased from 20k to 200k (10x increase); Sense AI assistant moved from Pro plan to Growth plan (democratization); Zone-based heatmaps moved from Pro plan to Growth plan (democratization); Free plan session replay capture increased from 5k (15% sample) to 100% up to 20k, then 10k. Pulse files it as a packaging change (feature added, feature change, limit increase) with an upward direction. Pulse's latest capture (Jun 22, 2026) lists Experience Analytics Growth at $39 and Voice of Customer Growth at $79.
Hotjar's previous recorded change was "Hotjar Implements Major Pricing Restructure and Increases Growth Plan Cost by 25%" (Q3 2025). Before that Pulse recorded "Hotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans" (Q4 2024) and "Hotjar Introduces Unlimited Dashboard Creation and Templates Across All Plans" (Dec 2023). Hotjar has been tracked since 2023-11-14.
In the same window Fullstory also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro · FeatureAddedNot listedRevenue goals & tracking
- Pro · FeatureAdded
BeforeNo Multi-session replay summaries
AfterMulti-session replay summaries
- Pro · FeatureFeature added
Zone-based heatmaps with revenue metrics (enhanced version) added to Pro plan
- Pro · FeatureChangedPro planGrowth plan
- — · Limit+900%20k200k
- Pro · FeatureChangedPro planGrowth plan
- Pro · FeatureChangedPro planGrowth plan
- — · LimitLimit increase
Free plan session replay capture increased from 5k (15% sample) to 100% up to 20k, then 10k
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro | Feature | Not listed | Revenue goals & tracking | Added |
| Pro | Feature | No Multi-session replay summaries | Multi-session replay summaries | Added |
| Pro | Feature | Zone-based heatmaps with revenue metrics (enhanced version) added to Pro plan | Feature added | |
| Pro | Feature | Pro plan | Growth plan | Changed |
| — | Limit | 20k | 200k | +900% |
| Pro | Feature | Pro plan | Growth plan | Changed |
| Pro | Feature | Pro plan | Growth plan | Changed |
| — | Limit | — | 100% | Limit increase |
Values as written on Hotjar's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Hotjar's pricing page (hotjar.com) from Oct 5, 2025 and Jan 1, 2026; the change is marked on the page, where Revenue goals & tracking now appears.
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Hotjar, pricing history
Full history- Apr 13, 2026improvedHotjar redirects users to Contentsquare, signals full platform merger
- Mar 31, 2026packagingHotjar slashes MCP tool call limits from monthly to yearly caps
- Apr 1, 2026packagingHotjar Restructures Session Replay Limits, Adds MCP Tool Caps
- Jan 10, 2026improvedHotjar Increases Free Plan Monthly Sessions by 10x, Enhancing Accessibility for Users · this change
- Q3 2025packagingHotjar Implements Major Pricing Restructure and Increases Growth Plan Cost by 25%
- Q4 2024improvedHotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans
- Dec 2023improvedHotjar Introduces Unlimited Dashboard Creation and Templates Across All Plans
Across Data & Analytics in the same window
All Data & Analytics changes- FullstoryJan 10Fullstory Introduces Data Direct Plan for Enhanced Data Science and Analytics Capabilities
- FullstoryJan 10Fullstory Expands Free Tier: 30,000 Monthly Sessions, 12 Months Analytics Retention, and Core Features for Up to 10 Users
- FullstoryJan 10Fullstory Restructures Pricing to Offer Three Distinct Solutions: Analytics, Workforce, and Anywhere for Enhanced Customer and Employee Experiences
- FullstoryJan 10Fullstory Rebrands Autocapture to Fullcapture, Enhancing Server-Side Processing and Behavioral Data Capabilities
Questions about this change
Did Hotjar raise prices in January 2026?
No list-price increase was recorded between Oct 5, 2025 and Jan 1, 2026. The change Pulse detected was a packaging change: feature added, feature change, limit increase.
What changed on Hotjar's pricing page between Oct 5, 2025 and Jan 1, 2026?
Pro feature: Not listed → Revenue goals & tracking, added; Pro feature: No Multi-session replay summaries → Multi-session replay summaries, added; Zone-based heatmaps with revenue metrics (enhanced version) added to Pro plan; Pro feature: Pro plan → Growth plan, changed; limit: 20k → 200k (+900%); Pro feature: Pro plan → Growth plan, changed; Pro feature: Pro plan → Growth plan, changed; Free plan session replay capture increased from 5k (15% sample) to 100% up to 20k, then 10k. Pulse compared the captures it took on Oct 5, 2025 and Jan 1, 2026; the before/after table above lists each item as written on the page.
How often does Hotjar change its pricing?
Pulse recorded 0 other pricing-page changes for Hotjar in the 90 days before this one; the previous change was "Hotjar Implements Major Pricing Restructure and Increases Growth Plan Cost by 25%" in Q3 2025; Hotjar has been tracked since 2023-11-14.