Pricing change·Jul 4 → Oct 5, 2025·Q3 2025·Data & Analytics
Hotjar Implements Major Pricing Restructure and Increases Growth Plan Cost by 25%
What changed
Package change
Complete pricing page restructure: products renamed from Observe/Ask/Engage to Experience Analytics/Voice of Customer/Product Analytics, session tracking changed from daily to monthly metrics
Price increase
Growth plan (formerly Plus) increased from $32/month to $40/month (25% increase, annual billing)
Metric change
Session tracking changed from daily sessions to monthly sessions across all Experience Analytics plans
Plan renamed
Plans renamed: Basic to Free, Plus to Growth, Business to Pro
Before and after
Jul 4, 2025 vs Oct 5, 2025Pulse.
100%
Change 1 of 6 · pricing restructured
Complete pricing page restructure: products renamed from Observe/Ask/Engage to Experience Analytics/Voice of Customer/Product Analytics, session tracking changed from daily to monthly metrics
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Q4 2024 · Hotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid PlansHotjar Increases Free Plan Monthly Sessions by 10x, Enhancing Accessibility for Users · Q4 2025
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